To better serve broadcast and online journalists, Microsoft PressPass — the primary Microsoft Corp. Web site for journalists worldwide — now offers broadcast-standard video and audio of select Microsoft news events and product launches, as well as stock b-roll, in the PressPass Broadcast Room, powered and hosted by The NewsMarket.
Background:
As a result of increased broadband penetration across the globe, demand from broadcast media and online news outlets for corporate video content has grown rapidly. Through the PressPass Broadcast Room, Microsoft is enabling global news organizations to easily source and download broadcast-standard video from the PressPass Web site.
Multi-media content:
Content available to registered journalists in the PressPass Broadcast Room for selected Microsoft news events and product launches will typically include:
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Speaking clips of Microsoft executives
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Raw stock video of global location exteriors and teams at work
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Product-related video, b-roll and still image shots
How to access:
Access to multi-media content in the PressPass Broadcast Room requires one-time registration with The NewsMarket. Journalists can then rapidly search, preview and download media assets in minutes. Journalists interested in Microsoft news, as well as news from across the technology industry, can register for e-mail alerts with www.thenewsmarket.com.
