Massive Continues Strong Momentum, Adding 10 Xbox and Four PC Titles to Its Video Game Network

NEW YORK — March 7, 2007 — Massive Inc., a wholly owned subsidiary of Microsoft Corp. and a leading network for video game advertising, shows strong momentum and continued leadership of the dynamic in-game advertising market by adding 14 titles since October 2006. This month, the Massive network will include more than 50 premier titles for the Xbox 360™ and Xbox® video game and entertainment systems from Microsoft and the PC platform. Massive’s reach of audience continues to increase. With new releases such as Microsoft Games Studios’ “Crackdown™,” EA’s “DEF JAM: ICON™,” “Major League Baseball® 2K7” from 2K Sports, and Ubisoft Entertainment’s “Tom Clancy’s Ghost Recon Advanced Warfighter™ 2,” the Massive network is projected to be live with more than 100 titles across the Xbox and PC platforms by the end of 2007.

Advertisers are embracing Massive’s ability to uniquely engage and target the growing gaming audience globally. More than 200 campaigns have run to date from a diverse roster of more than 100 advertising clients. Repeat customers include Dell Inc., the Discovery Channel, Intel Corporation, NBC Universal Inc., the U.S. Navy, and Verizon. Categories represented include automotive, entertainment, retail, apparel, consumer packaged goods, sports, technology, financial services and telecommunications.

“Our focus at Massive continues to be connecting blue-chip global marketing partners with the appropriate gaming audience through our relationships with major game publishers,” said Cory Van Arsdale, CEO of Massive. “During the past two years we’ve defined the dynamic in-game advertising business and continue to renew previous marketing partnerships as well as welcome new marketing partners and publishers to the Massive network.”

Recent and upcoming title additions to the Massive network include the highly anticipated “Crackdown,” Massive’s first partnership with Microsoft Game Studios, which launched Feb. 20 on Xbox 360; EA’s high-profile “DEF JAM: ICON,” which launched March 6; 2K Sports’ “Major League Baseball 2K7,” which launched Feb. 26 on both Xbox and Xbox 360 platforms; and the latest installment in Ubisoft’s best-selling Tom Clancy franchise, “Tom Clancy’s Ghost Recon Advanced Warfighter 2,” on both Xbox 360 and PC. As of March 2007, the complete list of Xbox 360 titles live in the Massive network will include these:

  • “Crackdown” (Microsoft Game Studios)

  • “DEF JAM: ICON” (Electronic Arts)

  • “Major League Baseball 2K7” (2K Sports)

  • “NBA 2K7” (2K Sports)

  • “Need for Speed Carbon” (Electronic Arts)

  • “Tom Clancy’s Ghost Recon Advanced Warfighter 2” (Ubisoft)

  • “Tom Clancy’s Rainbow Six Vegas” (Ubisoft)

  • “Tom Clancy’s Splinter Cell Double Agent” (Ubisoft)

About Massive Inc.

Massive Inc., a wholly owned subsidiary of Microsoft, is the creator of a leading network for dynamic video game advertising. With 40 game publisher partners and more than 100 committed titles, the Massive Network offers advertisers the ability to reach an aggregated gaming audience in real time across multiple platforms. Over 100 blue-chip advertisers have run campaigns across the Massive Network throughout North America and Europe. Publishers in the Massive Network generate revenue through dynamic in-game advertising, enabling them to leverage the value of their content while preserving and enhancing the game experience. Massive’s technology allows for all forms of downloadable media and advertising content to be contextually integrated into the game environment, including image, audio, video and game object formats. More information can be found online at

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

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