Eugenio Beaufrand

Eugenio Beaufrand is Chief Operating Officer, Microsoft Greater China Region. In this role, he oversees all sales, marketing, and services operations, focusing on driving customer and partner satisfaction as well as providing executive sponsorship for Microsoft’s major accounts in the market.

Beaufrand was previously Microsoft’s vice president for Latin America. In this role, he was responsible for operations in 20 countries, with more than 2,000 employees and an ecosystem of more than 54,000 local business partners and resellers.

A 23-year veteran of Microsoft, Beaufrand began his career in 1984 at Microsoft’s corporate headquarters in Redmond, Wash., as Business Development Manager for Latin America, developing and supporting the distribution channels in Mexico and Venezuela.

In 1989 he moved to Brazil as Sales Manager for the Southern Cone of Latin America. There, he was responsible for business development in Argentina, Chile, Uruguay, Paraguay, and Bolivia. In this position he focused on growing distribution channels and coordinating marketing and sales strategies.

In 1991 he was promoted to general manager for Microsoft Argentina and moved to Buenos Aires to open the subsidiary. During his six years in this position, the subsidiary grew to become the third largest market in Latin America, behind Brazil and Mexico.

Beaufrand left Microsoft Argentina in 1997 to become director of Microsoft’s South Pacific Region, based in Sydney, Australia. During his tenure, the region grew 80 percent and increased profitability over 10 points.

Prior to becoming vice president for Latin America, Beaufrand was regional vice president for the South Region in the United States, from 1999 to 2003, covering 10 states and 250 employees. He led this region to achieve 40 percent growth in three years.

Beaufrand is a native of Maracaibo, Venezuela and has a Bachelor of Science in Business Administration and Economics from the Lewis & Clark College in Portland, Ore.

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