Fact Sheet: The Google/Yahoo! Deal by the Numbers

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  • There were over 7.8 billion search queries conducted in the United States in May 2008.
    Source: Nielson Online, May U.S. Search Share Rankings; June 19, 2008;

  • An estimated 65 percent of online shoppers conduct product research using search engines.
    Source: iCrossing, How America Searches: Online Retail at 2; Sept. 24, 2007

  • Online advertising expenditures likely will exceed $27 billion in the United States in 2008 and are expected to grow to about $42 billion by 2011.
    Source: EMarketer, Search Marking, the Behemoth Online Advertising Format; Feb. 2008;

  • Approximately $8.6 billion was spent on search advertising in the United States in 2007.
    Source: EMarketer, Search Marking, the Behemoth Online Advertising Format; Feb. 2008;

  • Google accounts for approximately 70 to 75 percent of search advertising revenue (and roughly the same number of search queries).
    Source: EMarketer, Search Marking, the Behemoth Online Advertising Format; Feb. 2008;

  • Google’s market capitalization is as large as Coca-Cola and Boeing combined.
    Source: Drake Bennett, Stopping Google, Boston Globe; June 22, 2008;

  • The FTC deemed Google “the dominant provider” in the search advertising market in December 2007. The FTC concluded that other forms of advertising (online or offline) should not serve as a basis to eliminate concerns about Google’s dominance in search.
    Source: Statement of the FTC Concerning Google/DoubleClick at 3, FTC File No. 071-0170; Dec. 20, 2007;

  • Search advertising revenues reached $8.6 billion in 2007 and are expected to jump to almost $16.6 billion by 2011. That is comparable to both radio and cable advertising, whose revenues each totaled about $20 billion in 2007, but search advertising is growing much faster. Statistics compiled from: EMarketer, Search Marking, the Behemoth Online Advertising Format; Feb. 2008.

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