REDMOND, Wash. — Sept. 15, 2008 — Microsoft Corp. will participate in and be a sponsor of a number of public workshop sessions and events at Advertising Week and the MIXX 2.8 Conference and Expo in New York City, Sept. 22–26. Hosted by a set of premier national advertising associations, Advertising Week is the largest annual gathering of advertising and media decision-makers in North America.
Microsoft is participating in the following activities at Advertising Week and the Interactive Advertising Bureau (IAB) MIXX Expo.
Monday, Sept. 22, 2008
7:45 a.m.–6:30 p.m. IAB MIXX Expo. Microsoft will host two booths this year, showcasing various products and demos. Location: Crowne Plaza Times Square Manhattan Ballroom, lobby level, 1605 Broadway, Booths 109–110, 113
9 a.m.–6 p.m. ACT Responsible: The Expo. For the fourth consecutive year, ACT Responsible will showcase the best advertising campaigns from around the world focused on social and environmental issues. Microsoft is a global sponsor of this initiative. Location: TheTimesCenter, 242 W. 41st St., lobby space
10:30–11:45 a.m. Advertising Week. ARF’s People Are Talking. Are You Listening? Stephen Kim, senior director, Branded Entertainment & Experiences Team, MSN, will participate in this session. Location: Time Warner Center, Screening Room, 10th Floor, One Time Warner Center, 58th St. between 8th and 9th Avenues
11:15 a.m.–Noon IAB MIXX Expo. Reinventing ROI: How to Make Every TouchPoint Count. Young-Bean Song, senior director, Microsoft’s Atlas Institute will host this session. Location: Crowne Plaza Times Square Manhattan, 1605 Broadway
11:30 a.m.–2 p.m. Ad Club Stars of Madison Avenue Awards Luncheon. Location: Nokia Theater, 1515 Broadway at 44th St.
1:45– 2:30 p.m. IAB MIXX Expo. Workshop 1: The Future of Behavioral Targeting. Balancing Consumer Demands for Privacy and Data Protection. J.J. Richards, general manager, Shared Services, Microsoft Advertiser & Publisher Solutions, will participate in this panel. Location: Crowne Plaza Times Square Manhattan, 1605 Broadway
1:45 p.m. IAB MIXX Expo. Workshop 2: Stories From the Front: How Publishers Are Increasing Revenue Through Better Yield Management. James Deaker, advisory services, Microsoft Advertising, will participate in this panel. Location: Crowne Plaza Times Square Manhattan, 1605 Broadway
2:30–3:15 p.m. IAB MIXX Expo. Session 1: Innovation and Monetization on the Outer Edges: Case Studies in Gaming. Ken Simon, central regional manager, Massive, will be speaking at this session. Location: Crowne Plaza Times Square Manhattan, 1605 Broadway
7–10 p.m. Microsoft opening night reception. This informal gathering with cocktails and food will kick off of the week. Location: Arena Event Space, 135 W. 41st St.
Tuesday, Sept. 23, 2008
7:45 a.m.–5:15 p.m. IAB MIXX Expo. Microsoft will host two booths this year, showcasing various products and demos. Location: Crowne Plaza Times Square Manhattan Ballroom, lobby level, 1605 Broadway, Booths 109–110, 113
9 a.m.–6 p.m. ACT Responsible: The Expo. For the fourth consecutive year, ACT Responsible will showcase the best advertising campaigns from around the world focused on social and environmental issues. Microsoft is a global sponsor of this initiative. Location: TheTimesCenter, 242 W. 41st St., lobby space
2–2:45 p.m. Advertising Week. Engagement Mapping: The New Reporting Standard Reveals True ROI. Young-Bean Song, senior director, Microsoft’s Atlas Institute will host this session. Location: TheTimesCenter, 242 W. 41st St.
3:30–4:45 p.m. IAB MIXX Expo. Reinventing Self. Alec Gerster, CMO, Navic Networks will participate in this panel. Location: Crowne Plaza Times Square Manhattan, 1605 Broadway
6:45–9:45 p.m. IAB MIXX Expo Awards Gala. Microsoft sponsored event. Location: Crowne Plaza Times Square Manhattan, 1605 Broadway
Wednesday, Sept. 24, 2008
9 a.m.–6 p.m. ACT Responsible: The Expo. For the fourth consecutive year, ACT Responsible will showcase the best advertising campaigns from around the world focused on social and environmental issues. Microsoft is a global sponsor of this initiative. Location: TheTimesCenter, 242 W. 41st St., lobby space
2–2:45 p.m. Advertising Week. Desperately Seeking Video: What Households Will Do Without TV. Beth Uyenco, global research director, Microsoft Advertising, will participate in this panel. Location: TheTimesCenter, 242 W. 41st St.
6 p.m. Texas Hold ‘Em Poker Tournament. Hosted by Microsoft Advertising. Keith Lorizio to kick off the evening. Location: Friars Club, 57 E. 55th St.
8 p.m. Gaming lounge. Hosted by Xbox and Massive. Location: Nokia Theater Lobby, 1515 Broadway at 44th St.
Thursday, Sept. 25, 2008
9 a.m.– 6 p.m. ACT Responsible: The Expo. For the fourth consecutive year, ACT Responsible will showcase the best advertising campaigns from around the world focused on social and environmental issues. Microsoft is a global sponsor of this initiative. Location: TheTimesCenter, 242 W. 41st St., lobby space
2–3 p.m. Advertising Week. Microsoft Gaming and Advertising: Today and Tomorrow. Mark Kroese, general manager, Microsoft Advertising Business Group, and Ian Ali, East region sales manager, Massive, will participate in this panel. Location: TheTimesCenter, 242 W. 41st St.
About Microsoft Advertising
Microsoft Advertising provides world-class advertising tools and solutions for digital advertisers and publishers to drive brand and consumer engagement. The portfolio includes all of Microsoft’s digital advertising businesses: its global media network that includes MSN, Windows Live, Office Live, Xbox LIVE, Live Search, Facebook and more, and its global technology platforms and tools that include Atlas, AdECN, adCenter, DRIVEpm, Massive and ScreenTonic, which together create engaging digital advertising experiences for their consumers. Microsoft Advertising helps make buying and selling media simple, smart and cost-effective across media and devices in the Microsoft network of properties and beyond, which spans 42 markets globally and 21 languages. Visit http://advertising.microsoft.com for more information.
About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
