REDMOND, Wash. — Feb. 23, 2009 — Microsoft Corp. today announced the creation of the Publisher Leadership Council, a collaboration with a select group of leading Web publishers who will consult on the development of Microsoft PubCenter, its next-generation advertising platform for digital media publishers.
The Publisher Leadership Council comprises digital media executives and discipline-leading practitioners, including charter members from IAC, Wall Street Journal Digital Network, The New York Times Co., Time Inc. and Viacom Inc. This group will provide firsthand perspectives and insights to inform PubCenter features and functionality, including enhanced targeting, measurement and reporting functionality. Partner company executives will form a steering committee, focused on framing the key challenges and opportunities facing the digital media industry — and the role of technology in solving them. To help Microsoft gain greater insights and perspectives, representatives will have the unique opportunity to inform platform design and feature prioritization.
“Digital media publishers have diverse needs and face many challenges,” said Scott Howe, corporate vice president of the Advertiser & Publisher Solutions Group at Microsoft, the platform and monetization engine for Microsoft Advertising. “This initiative is validation of our commitment to partnering with the industry to meet those challenges together. Some key features of PubCenter are still on the whiteboard, and we’re giving our partners a pen.”
PubCenter will be built on the existing adCenter Publisher architecture that is currently in beta and will include the convergence of technologies and tools provided by the former Atlas and Rapt solutions, as well as a self-serve offering. The new platform will provide innovative forecasting and order management solutions, advanced analytics tools, and enhanced targeting functionality to enable all digital media publishers to have access to the tools and technology they need to provide valuable and relevant ad content to their advertising partners.
“As an industry, we’re forced to rely on many disjointed tools and systems, and the quality of the data we receive can suffer as a result,” said Nada Stirratt, executive vice president of Digital Advertising at MTV Networks, a subsidiary of Viacom. “Data is critical to managing, measuring and meeting the needs of our advertisers and audience, and enhancing the overall value we deliver. By collaborating with Microsoft, we’re in a strong position to help address these needs and, together, chart the industry’s future.”
Announcement of the Publisher Leadership Council coincided with a keynote appearance by Howe at the Interactive Advertising Bureau Annual Meeting: Ecosystem 2.0 today in Orlando, Fla.
About Microsoft Advertising
Microsoft Advertising provides world-class advertising tools and solutions for digital advertisers and publishers to drive brand and consumer engagement. The portfolio includes all of Microsoft’s digital advertising businesses: its global media network that includes MSN, Windows Live, Office Live, Xbox LIVE, Live Search, Facebook and more, and its global technology platforms and tools that include Atlas, AdECN, adCenter, DRIVEpm, Massive and ScreenTonic, which together create engaging digital advertising experiences for their consumers. Microsoft Advertising helps make buying and selling media simple, smart and cost-effective across media and devices in the Microsoft network of properties and beyond, which spans 42 markets globally and 21 languages. Visit http://advertising.microsoft.com for more information.
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
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