Steve Ballmer: Windows 7 Launch

Remarks by Steve Ballmer, CEO of Microsoft
Windows 7 Launch
New York
Oct. 22, 2009

ANNOUNCER: Ladies and gentlemen, please welcome Tami Reller. (Music, applause.)

TAMI RELLER: Well, welcome, and thank you very much for joining us here today. We are in the heart of New York in a festive SoHo loft. We’re here to celebrate the launch of Windows 7. We’re also gathering in cities across the globe: In Tokyo, London, Paris, Munich, Hamburg, Dubai, Beijing, and other cities, including in Redmond, Wash., where we opened up the NASDAQ directly from Microsoft campuses. We also have employees gathered around the buildings on the Microsoft campus, so a shout out to all of our employees who are watching as well. And a warm, warm welcome to all of you across the globe who are watching this online and live today.

This is a big day for Microsoft. This is a big day for our partners who are ready. They’re ready with PCs, they’re ready with software, and they’re ready with devices that light up on Windows 7.

And this is a big day for our customers who now number one billion across the globe. Eight million of those customers helped us along the journey, helped us test Windows 7. Thank you to all of those customers and enthusiasts and volunteers who helped us with the product.

Well, now that the product is ready, over the next several weeks, over 800,000 customers will gather to see Windows 7 and show off Windows 7 to family and friends. And so we thought it was very fitting for us to have a launch party of our own here in New York.

Well, one of my favorite guests who is here today amongst all of us is Kylie. And we came to know Kylie, who is a PC-savvy, then 4-year-old, to one of our favorite I’m a PC TV spots. So please help me in extending a very warm welcome to Kylie. (Applause.)

KYLIE: I’m still 5. I’m still 5.

TAMI RELLER: I know. I know. So, first, it sounds like you have an important update. How old are you now?

KYLIE: Five and a half.

TAMI RELLER: Five and a half, perfect. Perfect. Are you having a good time in New York?


TAMI RELLER: Are you? What have you done?

KYLIE: I saw the ferry and the Statue of Liberty.

TAMI RELLER: The ferry and the Statue of Liberty, that is fabulous. OK, so I’ve been told that you have a really important job to do here today. Did you know that? Did they tell you that? Okay, are you ready to do that really important job?


TAMI RELLER: OK. So I’m going to leave you up here to do that really important job and let you focus on that, is that OK?

KYLIE: Yeah.

TAMI RELLER: Okay, you have a great time doing it, OK? All right.

KYLIE: This is my line. I’m a PC and here’s Steve Ballmer. (Cheers, applause, music.)

STEVE BALLMER: Good to see you. You stay here. Stay here.

Last night Kylie and I were talking, and you thought —

KYLIE: Not last night.

STEVE BALLMER: Oh, this morning. It was just this morning, wasn’t it?

KYLIE: You were late. (Laughter.)

STEVE BALLMER: I was late. I was late. I was late. Yeah, busy airport. I think the President was here yesterday.

KYLIE: It was crowded.


KYLIE: Yeah.

STEVE BALLMER: Hey, but you were asking about presents. And you thought you might get an empty bottle, you told me.

KYLIE: Or a toy.

STEVE BALLMER: Or something else. How about we give you —


STEVE BALLMER: A pink PC for Kylie. See, go show your daddy.

KYLIE: Thank you.

STEVE BALLMER: Kylie’s got her new PC.

KYLIE: Thank you. (Applause.)

STEVE BALLMER: Thanks, Kylie. (Applause.)

Kylie sure has done a good job in those commercials, and I’m very thankful for that. And, hey, Kylie, thanks for the pointers on how to use Windows Live, OK? Thanks.

It is a great honor and privilege for me to have a chance to be here today. I’m an enthusiastic personality, I think. I get a little fired up about things. And I’ll tell you, there’s not much that gets me more fired up than the chance to start selling, delivering, and letting customers enjoy Windows 7.

So today Windows 7 is available – 45,000 stores around the world. It’s available on new PCs, the upgrade is available, and it’s just out there for all to start, hopefully, to appreciate and enjoy as much as our 8 million beta testers have done.

So today I get to say not only that I’m Steve Ballmer and I’m a PC, but I’m Steve Ballmer, and I’m a Windows 7 PC effective immediately.

What is Windows 7 at the end of the day? What were we really most trying to do? We were trying to make the everyday usage of the PC better in the ways our customers wanted: Simpler, faster, more responsive. And so for the billion people who use Windows, for the perhaps as many as 300 million people who may buy a PC during the course of the next 12 months, we want to give a chance for people to have a better and better experience and at the same time, enable a world of new opportunities, new applications to do new things that you’re going to have a chance to see and witness as you’re here with us today.

What’s special about Windows 7 and the way it came together and why I think we have a little extra special secret sauce somehow in the making of Windows 7. And it really came about from an intense collaboration between our own engineering organization and our partners, a group of about 50,000 partners, software vendors, hardware vendors, peripheral vendors, and our customers. And our customers. Whether it’s all of the data that we get back from customers about how they’re using Windows and what they’d like to see different and improved, whether it’s the feedback we got from the 8 million beta test customers, all of that came together in a very unique blend.

3,000 world-class engineers at Microsoft, 50,000 partners with umpity-ump engineers there, and then the 8 million customers. And the 8 million customers were people from all around the world, 200 countries. You had teachers, small business owners, soccer moms. You had people stretching, if you will, from grandparents to gamers, people stretching from Australia to Iceland. Across the planet, feedback coming in from people in all walks of life really helping us think about and improve and make Windows 7 and Windows 7 PCs what our customers, I think, will really, really want.

One of the favorite things that the development team did during the course of building Windows 7 is create this thing in one of the R&D buildings that they called The Wishing Wall. And on the Wishing Wall, they collected and put up just a ton of customer feedback. Things that they called technical feedback, emotional feedback, to try to really bring alive in the physical world all of that information that we were getting back in the virtual world to help us tune the product.

And to all of our customers who participated in giving us that input and feedback, I really want to have a chance to thank the beta test customers, and I want to thank all of our Windows users as we’ve gone over the last several years and literally hundreds of millions of new people have bought new PCs with Windows Vista and Windows XP. They’ve given us a lot of feedback that has allowed us to build a product that I think takes things really to a very, very new level.

I talked about simplicity, but I want to give you a little bit broader characterization of Windows 7 overall. I think of Windows 7 in three major buckets: No. 1, it works the way you want to work. You want that computer to fire up quickly, boom. You want it to feel responsive, boom. You want longer battery life, boom. We needed to make those things work — simpler, faster, more responsive, leaner, less busy. And I think we’ve accomplished that with Windows 7.

No. 2, the things that you do all the time need to be simpler. You want to manage the windows on your desktop, you want to find the documents you most frequently use. Let’s make that stuff super, super simple.

And then No. 3, let’s enable a world of new things, new possibilities for software developers and hardware developers and for end users. So you get a technology like multi-touch, which enables people to build new computers and new software. You get literally, I would say, from an end user perspective, dozens or hundreds of new features. And our experience throughout the beta test program is that everybody finds their own unique set of features to fall in love with.

A road warrior like me, I love the new wireless networking. Media lovers like my three teenage sons – well, one of them is a little younger than that – my three sons, they really love the home group features. And everybody finds, from an end user perspective, the things that delight them and we’ve enabled a whole new world of possibilities for the hardware and software community.

And I think that forms kind of the essence of what Windows needs to be. Windows needs to be an incredible opportunity for innovation for hardware companies, software companies, and it needs to be a place that is simple and easy to use and opens up the world of diverse innovation for the end user in a way that is manageable and consumable by billions of people around the world.

Windows 7 takes us a step closer to the vision that we articulate that focuses in around three different screen sizes – PC, phone, and TV – all connected and communicating across the cloud, the Internet backbone.

We launched a new generation of Windows phones a few weeks ago. Today, you’ll see how that connects in and fits in the Windows 7 environment. We’ll show you new approaches today to use Windows 7 PCs to power scenarios that are entertaining, that run on your television set. And so we continue to move down this path of allowing the intelligence and information that you expect to be across all of the devices in your world, at home and at work, giving you the information, the entertainment, and the socialization, in addition to the productivity that you would expect. We’ll have a chance to show you some of how this comes together in just a minute as Brad Brooks starts his demo.

Today is a very good day. But the center, I think, of the day is really the product itself. And so what I’d like to do now is to invite up on stage Brad Brooks, Vice President from our Windows Marketing Group, and Brad is going to give you a fairly extensive walk-through of the product that is Windows 7 and some of the new Windows 7 PCs. Thanks. (Applause.)

BRAD BROOKS: All right. Good morning, everyone. Who wants to see a little bit of Windows 7? (Applause.) All right.

I have got a demo here that I like to call the seven wonders of Windows 7 with Windows Live. As Steve pointed out, everybody’s got their favorite few features. I’ve got mine, and I’d like to put together the little story about how Windows 7 really does simplify your PC by making everyday tasks easier, making it work the way you want it to and expect it to, and making a few new things possible.

So let’s start off with a couple of wonders about things that people do really every day. I know all of you like to take pictures in this room. And sometimes pictures haven’t been as easy to take them off that camera and use them the way you want to on a PC. With Windows 7, we’re making it a whole lot simpler. So I’ve got this new Nikon C-5000 DSLR camera. And it’s got a new capability that device manufacturers are building into their devices today for Windows 7 called Device Stage.

You see, I just turned on the camera, and look what popped up on the taskbar here, a picture of that Nikon camera. I go ahead and open it up and this rich UI just pops up. No additional software loading on. It’s a rich experience that has this Nikon picture built into it, and a number of options and services that I can immediately start working with on this camera.

Let’s go ahead and snap it over here. One of the options here is import pictures. We took a few pictures of you as you were coming, walking in. So I’m going to import those and select all. And as you see, it pops up, the Windows Live photo gallery immediately as I bring these things in. Now, I can go ahead and select off a number of pictures in Windows Live Photo Gallery, and click on “make a movie.” And what pops up here is the new Windows Live Movie Maker.

Now, this just came out at the end of August, and there is now no more simpler or faster way in any type of PC experience to make your movies than with Windows Live Movie Maker. Let me show you how simple it is. I just imported those pictures from the camera. Go ahead and hit “add music.” Hit the “auto movie” button, boom. That quick. I’ve already put together my pictures and my music into the format for my Windows Live Movie.

Now I can easily take animation on the fly, test them out, select one. I can go and with one click I can post it up to You Tube, I can make it into a high-definition format that works great on high-definition screens. I can shrink it down and send it off into an e-mail to my friends and family. There you go. Within less than two minutes, taking them right onto a device and porting them right in, making a movie with Windows Live Movie Maker, it really is that simple with Windows 7 and Windows Live Movie Maker working together. (Applause.)

So those are two cool wonders, making everyday life easier. But I will also tell you that Windows 7 has some wonders that are really going to start blurring the lines between how you think about a PC or a TV. What is it anymore? And with Windows 7, well, we’re going to change that experience and the way everybody thinks about it, and no better way that to come right over to this HP IQ-300. It’s a beautiful high-definition television set, don’t you think? But, wait, is it really a high-definition TV? Because can you do that with a high-definition TV? That’s multitouch with Windows 7 working.

And multitouch is a great platform, but it’s also going to revolutionize how you think about your TV experience with Windows 7. And to show that off, why don’t we bring back one of my personal favorite features over the last couple years, and that’s Windows Media Center. Now, we’ve had this for a couple of years, and we originally created the UI to be a great experience at ten foot with a remote control that you can use from your couch.

But what we also found is it is a great touch experience as well. Look, with just a touch of the finger, I can start rolling through all my content sources. I can click on TV, I can open the guide. And I can just start with a finger flicking through my guide that easily. I can pick a show, and if the price is right, start recording it, and that easily, I’ve got my broadcast TV right there with the touch of a finger.

But what’s also great about this is I can either get a PC like this all in one with a tuner built into it, or I can get one of these little USB tuners that are coming out with Windows 7. For less than $100, I can now get all my high-definition television over the air. They also come with prong capability and tuner cards to pull off your cable box, so you can get your broadcast content right from your cable box and hook that up to any Windows 7 PC whether it has a tuner in it or not.

But we’ve also done something different with this version of Media Center with Windows 7. And we’ve brought in some new things into your guide. So if I go up to the top of my guide, I see these content channels now. Not just my over-the-air channels. And I go ahead and click on one of these from CBS. Load it up there. Announcing today for the first time with CBS and their new CBS audience network, they’ve created a great interactive Internet television experience. Now with Windows 7 and CBS, I can get any of their primetime content — like the latest NCIS. With a click of a finger, I can start playing it that easy. All I need is a broadband connection. Don’t even need a tuner now with Windows 7 and Media Center all integrated together to really bring the experience of TV, whether it be broadcast or over the Internet to your fingertips.

And the other thing about Windows is it’s a platform. It’s a platform that’s build around great ecosystem partners like CBS. You notice it threw up a commercial there, well, our content partners need to get paid, and so they can use this platform to get a great monetization business model and deliver high-definition streaming right to anybody’s Windows 7 PC. That easy, that’s Windows 7 TV experience working the way you want it to.

But you know what? It’s not just about great TV whether it’s interactive TV over the Internet or whether it’s broadcast television with Windows 7. It’s also about any type of content on demand, and rich application experiences that really bring that to life in a touch environment. And one of our great partners is Netflix. And now with the touch of a finger and Media Center, I can actually guide through literally their catalog of thousands of movies, and as we all know with Netflix, I can start streaming it right on demand.

Now, the interesting thing is we all know that we’ve done some work with Netflix on the Xbox, I actually started watching Caddyshack – yes, it is one of my favorites. I started watching Caddyshack back in Washington a couple days ago before I flew out. Now I can start picking up where I left off on that movie with the Netflix service, but again, it just shows you the versatility of what’s coming together with Windows 7 and your TV experiences on any type of device, certainly shows off well on this all-in-one touch screen project. All right, thank you, Bill Murray.

So you know what? It’s not just a great touch platform on media center, it’s just a great touch platform in general with Windows 7, building great applications no matter what the usage model might be. And so for here, we’re going to announce today also for the first time is that one of our friends in Seattle has created a great, new touch application to work across all types of Windows 7 PCs that have touch capability, and that is Amazon.

We now have a Kindle Reader that will be coming out in beta form in early November. They have created a Kindle app that gives you all of your content libraries from Kindle. Go ahead and open up Twilight here. And as you can see, it’s a beautiful custom application. I can go right into there. As you can see, beautiful high-color pictures coming through on the service. I can resize it, I can play around with it all I want. So there you go, a great platform for our partners, taking advantage of touch in multiple different ways in Windows 7.

So touch, Internet TV, two more wonders with Windows 7. What do you think? (Applause.) All right. Now, I’ve shown you how to take some of your content and put it onto a Windows 7 PC, simpler than ever before. I’ve shown you how to record content and get different types of content, but how will you be able to share information within the home with Windows 7? It is super simple.

Now, 50 percent of U.S. households have more than one Windows PC in the household. But still the most common way of sharing printers in the household is to actually e-mail your document to the PC that is connected to the printer. And I’m sure lots of people probably have that home networking setup right now going.

With Windows 7, we just make this a breeze. Let me show you how easy it is now to create a home network with Windows 7 using Home Group.

So to demonstrate that, here on the left is — this is a Windows 7 PC that I brought into my home for the very first time – not for the very first time, the first one I brought in. On the right-hand screen, this is going to represent the second Windows 7 PC that I’m bringing in for the very first time.

So let me show you how it’s going to work. So when I bring in my new machine here on the right-hand side, it’s going to detect a network in the first screen. It’s going to ask me what type of network is it – a home network, a work network, or a public network? It’s a home network. Then it’s going to recognize that in my first PC setup with Windows 7 that I created something called a home group. And it’s going to say, “What would you like to share across that home group?”

Well, pictures, music, videos, sure. I want to share that. Also some documents. How about my printers too? Hit next. You have to learn to spell to do these things. And that easy, I’ve now just created my home network. That’s it, folks. That is home networking with Windows 7. To prove it to you, let me go ahead and open up the explorer window, bring that screen up, and right there, that is my existing PC, this is my new PC. I go ahead and open this up, pictures, there you go. The same set of pictures on both PCs. That’s home networking with Windows 7 and Home Group. To prove it to you, let me go ahead and select one of my pictures here for you. See how they both updated? That’s it. These PCs are working together, that simple with Windows 7. You can go ahead and clap, it’s cool. (Applause.)

Two other things about Home Group that are really cool that everybody in this room and everybody watching over the Internet is really going to enjoy is, No. 1, you notice I clicked on printers. What happens when that new PC goes and connects to that home group? It sees all the printers connected to that home group and automatically starts loading drivers in the background. So immediately that new PC can start printing to any printer in the home.

The other very cool thing for everybody in this room is that with Windows 7 and my Windows 7 work laptop, I can take it home and make it a member of the home group, even though it’s a member of the domain at work. So what does that mean? When I take it home and first run it in my home, it connects to the home group, connects to the printers, and prints to the printers when I’m at home and shares my media when I’m at home. But when I take it to work, it shares the file shares at work and the domain and prints to the printers at work. No additional setup. Location-aware printing with Windows 7. Very cool with the home group features.

All right, so I’ve just shown you how to put content onto your Windows 7 PC. What happens the moment I walk out the door in the morning? Do I leave all that content behind? Do I no longer have any access to it? Not with Windows 7 and Windows Live.

So with Windows 7 and Windows Live, they now work better together in a new feature called Remote Media Stream. And what that means is that with a Windows Live ID, I can connect my PC that goes with me on the go like my work Windows 7 PC and my PC at home with Windows 7 on it. I just log in at home and keep it logged in with Windows Live. And then when I’m on the go, I log in with that Windows Live ID wherever I might be at. We’ve done it here.

As you can see, it’s pulled up Media Player here. And that PC right there that I’m pointing to is actually in Redmond, Wash. And it’s connected by a Windows Live ID. I go ahead and click on videos, bring it over the Internet, there you go. I’m now streaming from my PC at home back in Redmond right to this PC here in New York. Doesn’t matter whether I’m in New York, Des Moines or a hotel room on Tokyo City. That’s Windows 7. I have my content wherever I want. How’s that for a PC working the way you want it to? Pretty cool, huh? (Applause.)

All right, so I’ve shown you six quick wonders of Windows 7. I’m now going to get to the seventh wonder of Windows 7, and I’ve got to admit, this one, like Steve’s sons, is one of my personal favorites around Windows 7. And this is a feature that we call Play To. And the reason I love Play To is it brings together all these things that we’ve just been talking about, great device experiences that our ecosystem has been working with, the manufacturers, device manufacturers, about how to work better with Windows 7. Networking across home groups, streaming of media, it all comes together with the Play To feature.

So let me go ahead and set this up. I want to describe a few of the devices that are up here before I set up the scenario. You see this little box right here? That is a Western Digital TV box. So for all of you that bought a high-definition TV over the past three years and are about to see my demo and said, “Oh my goodness, I’m not going to be able to get this Windows 7 experience.” you can actually buy one of these boxes now for less than $120 and turn high-definition television into a great Windows 7 experience that I’m about to show you.

We’ve also got this new, beautiful, Toshiba high-definition television. It will be a Windows 7-compatible TV, high-definition TV that will start selling soon here in the U.S. I’ve also got some Onkyo system, and AV system that is a Windows 7 logo system that is a new class of consumer electronics devices that are coming out from manufactures like Onkyo, Denon, and others that will be able to create these experiences. And I also have a D-Link picture frame over here that is a standard wireless picture frame, but represents the coming types of Windows 7 category of device.

So to put this in a perspective, in a story that we can all relate with, why don’t we use a situation in my home. So to set this up, let’s go ahead and say that this picture frame is sitting in my kitchen. And let’s go ahead and say that that Onkyo receiver is sitting in my den. And let’s go ahead and say this Toshiba TV, I’d like it to be, is sitting in my family room. And this Xbox 360, well, where else would an Xbox 360 be? It’s in my basement in my man cave. And it’s sitting down there in the basement ready to work.

Let me show you now how Windows 7 becomes the center of your home control and all of your media experiences.

So let’s go ahead and start off by collecting a few pictures. And play right to the picture frame. So now bring it up, and there you go, start firing up right into that picture frame.

Let’s go ahead and at the same time fire up some music and play it off to that Onkyo AV receiver.

And why don’t we go ahead and send some additional pictures down to my man cave on the Xbox 360, and send a high-definition stream off to that Toshiba TV set.

So, as you see the experience, I’ll go ahead and reset that. So, as you can see now going off of one Windows 7 PC, I’ve got a high-definition stream, I’ve got pictures in two different locations. I’ve got music off of one Windows 7 PC. I’ve now got four different types of media experiences going in the house. I’ve got Windows 7 now controlling from one PC my media experiences throughout the house.

But, you know what, it doesn’t stop there. I’ve got a lot of different screens up here that still aren’t being used yet. What do you say we fire them all up off of one Windows 7 PC. I’m doing this off of one standard Dell XPS 16. You can get it off the Dell Configurator right now. This is what I’m using to drive this whole thing. So, let’s go ahead and fire up all these screens. First we’ll send something up to our Win Digital CD Player. I’m going to turn some more screens on. One, two, three, four, five, six, seven, how cool is that, off of one Windows 7 PC. (Applause.) I’ve got 16 different experiences going through the home. Now, that’s one big home, but it just starts to show what’s now possible with the power, the performance, the incredible capability that’s built into Windows 7.

If I bring it back to this machine, I bring up the task manager. See, all the processes are going right off this one machine. Performance, doing pretty well here. You can have about only 54 percent of the resources utilized here. And that just goes to show that machine is still incredibly snappy and responsive, let me go ahead and fire up yet one more. I can put one more experience. I’ve got 17 different things going off a Windows 7 PC.

You know what, I think I’m done here. That’s Windows 7, and that’s the seven wonders of Windows 7.

Steve, back to you. (Applause.)

STEVE BALLMER: I hope it’s pretty clear on why we think, why we love Windows 7 at Microsoft, and why we think our customers will also enjoy the new capabilities, the speed, the performance, and all of these amazing things that you can do.

The key, if you will, for the popularity of Windows, and Windows is very popular. This year 300 million or so PCs will be sold, 300 million. It’s really quite stunning. And I think the key to the PC, and the Windows, the Windows PC success, is the fact that there is simply more you can do with these systems. It’s the diversity. It’s all of the applications, the software, all of the peripherals, the Onkyo, the this, the that, that Brad had a chance to show you, there’s so many things no one person is going to do everything that you can do with the range of applications that runs on a Windows PC. For some, it will be the new Hulu application. For some it will be Microsoft Office. For some it will be a business application. For some it will be a photo editor. For some, it will be something that connects into family and friends. But the range and diversity of application software coming from the Web, running natively on Windows, is unsurpassed. And that’s at the core of the success of the PC.

You see the same thing in the diversity of peripherals that are compatible and work with the PC. The cameras, the Web cameras, the output devices, the TVs that are all designed and tested because of the incredible popularity of the Windows PC, 95 out of 100 times when people get to choose a device, they’re choosing a Windows PC. And I think it speaks to not only the diversity that we see here in hardware, and in software, but also the diversity of the PCs themselves. Any shape, size, price, color, environment, you have those kinds of choices.

Even today you can think of a range of different PC types, the netbook, which was really launched and invented over the course of the last 12 months or so, those are Windows PCs. The ultra-thin, bigger screen, but also a lightweight, portable device, the traditional notebook, the desktop that most of us had a chance to grow up on, the all-in-one, which is the style of PCs that Brad showed, which I think is perfect for the kitchen and many other environments. Gaming machines, a lot of gaming goes on in the context of the PC environment itself. The devices that attach, really, to the television screen, desktops, but really designed to look good sitting there, because you see the experiences are on all of these devices today, but you’re seeing new devices really designed just to sit there in the living room.

I don’t care whether you’re on the go, at your desk, need two screens, one little screen, you need a lot of battery life, you want media and content, or productivity and applications there’s a PC for you, for you where you need to be, in what you’re doing, that minute that day.

When Bill Gates and Paul Allen started Microsoft they talked about a computer on every desk and in every home. Today I think we could say, we have computers that are for every room, for every scenario and for every person in every facet, if you will, of their lives. And that is enabled by the launch not only of Windows 7, but of new Windows 7 personal computers. So, what we’d like to do now is have a chance to show you some of the range of new Windows 7 computers that are going to become available, starting now, and Mike Angiulo is here.

Mike, are you someplace where we can find you?

MIKE ANGIULO: I’m here, I’m live.

STEVE BALLMER: Mike, you’re there behind that curtain.

MIKE ANGIULO: I’m behind the curtain. Pay no attention to the man behind the curtain. Thanks, Steve. So, you guys just saw Windows 7 on stage. If you take Windows 7 on the move you can do a lot of other cool things. You can connect to wireless networks faster. You can print to machines at home, you can print at work. If you have Windows 7 and a small business you will enjoy the new advanced backup capabilities that we have. You’ll also be able to use all of your familiar applications that you already own and use.

Brad showed you Windows 7 as the center of a home scenario. It makes a great Internet TV. You can play music throughout your house. You can use a variety of play-to devices. You can have pictures showing up on digital frames. You’re going to love the games. Windows 7 is a great gaming platform, with DX11 hardware the new games are going to coming out this winter, like Dirt2, that enable new levels of realism that you’ve never seen before. Over here, you can see the nVidia 3D system. I’m actually seeing this game right now in 3D, for real. It’s really cool. That’s really neat.

And Windows 7 PCs in the kitchen, these are easier to set up, because of home groups, and we showed a little bit of these all-in-one devices, with multi-touch that are really perfect for sharing with the family. With all of these scenarios there is some cool hardware, there’s some cool software, but at the center of them all, even with all these devices are cool new Windows 7 PCs.

So, I’m going to take a couple of minutes and walk you through some of the choices in each one of those categories of new Windows 7 PCs. I’m going to start with a configuration that’s really popular with the mass market. This is a less than $800 PC, complete with the monitor and the mouse. This one is an Acer Aspire. It’s got a new solid state drive, a kind of a small case, two gigs of ram, but the thing that I want to show you here is that just booted up completely, 15 seconds. And this is a real image.

STEVE BALLMER: From the time you touched the power button.

MIKE ANGIULO: From the time I touched the power button, 15 seconds it’s up, and that’s running all the software it came with. That’s running anti-virus. It’s got Office on it. This is exactly like a customer that goes to a store, or someone in a small business would buy this PC. Fifteen seconds is really fast, and it’s made possible both because of the engineering improvements in Win 7, like loading device drivers in parallel, and also because of the cooperation of our engineering partners that made the software experience so much better on new PCs.

In Win 7 the notebooks get a lot better, too. So, here’s an example of an HP Envy. Let me open this baby up. And you’ll see that this thing resumes form sleep in one or two seconds. One or two seconds, boom, it’s up from sleep. It’s a really great performing PC, and they’ve done some clever things.

When this PC is plugged in there’s a high-performance ATI graphics chip that’s alive, that makes really great high-resolution graphics, and when you unplug it, it has embedded graphics which conserve battery. So, this PC, even though it’s only 4 pounds, still gets seven hours of battery life. It’s less than one inch thick. It’s got a laser-etched aluminum case. It’s really a cool machine. And it goes to sleep just even faster. If you push that button, boom, it’s asleep. So that’s performance of the new Win 7 machines.

Windows 7 is also driving a lot of innovation in the hardware space, Windows Touch, for example. So you saw Brad using a touch PC like this. What I have to show you is a variety of ways our partners have come up with the touch-enabled PCs, depending on the size and the price.

We have a really big PC like this, this one is running an application from the Hard Rock Cafe. So, if you want to learn more about these different items you can touch this. This would be in like a kiosk setting, where you have a really big screen, and you have a bezel to work with. This has little cameras. It’s using an optical sensor to figure out where my finger is touching, and that’s how you would do one like this. But, if you want the highest resolution and you have a thin display, and you don’t have a bezel, you would use a system like this Toshiba, that you can capacitive graph.

So, I can work with the new Windows 7 pass plus, I can launch and work with applications like this, and get the highest resolution possible in touch. And if you want the best price possible, there are new resistor technologies, like this prototype from Acer that’s using resistance touch, and this is the kindle app that Brad was showing you on stage. You can sit and read it with this convertible form factor.

STEVE BALLMER: This is a convertible, so this flips around to become a notebook?

MIKE ANGIULO: It does, and that’s a brand new device that’s coming soon. And it’s got a g-sensor, so when you rotate it the pages will flip. It’s really quite cool. At the high end in the laptop space there’s some other new technology that’s coming. So, picture my new Dell Latitude V and I’m sitting here at my desk, and I’ve got it in a docking station, so I’m using a bigger screen. So, I come over here and I open some pictures, and of course I can drag it to a bigger screen.

STEVE BALLMER: So, this is two monitors running off Windows 7.

MIKE ANGIULO: Exactly, but you can’t do this with too many machines. If I undock this computer, it’s still connected, it’s still alive. So, if I open this – are you getting this, do you see this?

STEVE BALLMER: On this screen?

MIKE ANGIULO: And it’s launching on this computer. That’s because this computer doesn’t dock with wires. It’s using 60-gigahertz wireless docking technology. So, these machines are connecting totally cordless. And more than connecting, that’s how it charges, too, with no wires, using purely induction. I set this on the stand, that machine is charging and docking without a single cord. Isn’t that cool?

STEVE BALLMER: So, I can now bring my PC home from work, you’re basically telling me, and I get the two screens, I can do the – 

MIKE ANGIULO: Without a single plug, without all those connections, just set it down and it lights up. And the innovation is happening across the whole space. It used to be if you wanted an entry level price you might have chosen a netbook. They looked promising, but they disappointed a lot of customers with graphics that were kind of slow and small screens. So, now there’s a new innovation here.

STEVE BALLMER: This is the new generation of netbooks, basically.

MIKE ANGIULO: It is, and they’re all – these are all being powered by this computer. This board is an entire computer, there’s separate system memory on the back, are you getting a close-up shot of this? It’s got an Intel Atom processor here, and a nVidia graphics processor there. And this tiny form factor is making possible all of these PCs that are running here. So, you can see that these are running high-definition graphics. I’ve added frame counters to the corners to show you the speed that these are running. They’re getting 50 or 60 frames a second. That was impossible with netbooks before.

This PC, it’s a Lenovo that you just picked up. It’s got a nice case. It’s got HDMI out. This PC is less than $500. It’s got 140 gigs of hard drive. You don’t need to make that kind of choice anymore. I’ve got an entry level price for high fidelity, high performance graphics.

STEVE BALLMER: Now this one here?

MIKE ANGIULO: That’s the HP. That’s also under $500. And at home you can get that same ION form factor on a TV. So, here I’m in Windows 7, and I’m going to come over to a video library, and I’m going to play a full-screen movie. You’ll see the movie will start up quickly. It’s going to be full screen. It’s going to be high fidelity, and this TV is being powered by this Acer Aspire Revo, and this is an entire PC in this little container. This PC fits in your entertainment cabinets. You can hang this PC on the back of the TV.

STEVE BALLMER: You’re saying the whole TV, PC is in this little box?

MIKE ANGIULO: That’s right. It’s running that same system, and these start for under $200. It’s less than a TiVo, it’s a whole computer.

STEVE BALLMER: Even my wife could agree that looks good in our family room.

MIKE ANGIULO: They’re quiet. This one is running the new Intel Atom Dual Core processor. You can get them powerful, you can get hard drives, and everything, and you can see that it’s running a high definition performance at home even at these entry level price points.

Now, if graphics are what really excite you, you’ll love the new gaming PCs. Gaming has always been at the forefront of graphics. So, what I’ve got on this Asus is a custom PC running an ATI GS-11 graphics card. The graphics card is the hero here. And if you look at this flower, this is being rendered in real-time. And if I come over and look at this ladybug, and bring this into focus, you can actually see the reflection on every single one of its little eyes. You can see the bumps on the back of the shell. And this entire scene is being rendered on the GPU, and the CPU is only sitting there at 10 percent idle, and all of this detail is possible. You could never get something like this 

STEVE BALLMER: And this is with the new Windows 7 graphics, and the new ATI chip.

MIKE ANGIULO: Well, it’s ATI and a whole bunch of hardware partners who are making these GS-11 cards possible. And the direct compute API that’s built into Windows 7 that gives developers access to doing parallel computing for graphics. So, here’s another example of where in the past you could have had a character that was solid, or that was transparent, but this is ordered independent transparency. Every single layer is being rendered in a way that you can see the background coming all the way through. This wasn’t even possible before.

And what makes this exciting for developers, we have a handful of games that have already signed up. Dirt2 is here. This card is only $400. It’s under $400 today. Gamers spend several times that to get a PC that can’t even get that kind of computing power at any price and in any system. This is starting at $400. So, it’s great performance, and it’s a great value, and it’s all based on Windows 7 and DirectX 11.

So, that range of Windows PCs has never been wider. Small PCs are getting smaller. You can grab it. You’ll want to pick it up. That’s 1-1/2 pounds.

STEVE BALLMER: With the fingertip, it takes these two fingers.

MIKE ANGIULO: Well, it’s made with carbon fiber, so it’s strong enough if you dropped it. No, it’s not. It’s got a beautiful high-resolution screen, and it’s an example of that smallest end of the small size.

At the big end, these big PCs are getting so powerful. This HP DVA-2 has a Core I7 processor, full power processor, dual hard drive, six gigs of RAM, a Blu-Ray player, an 18-inch high-definition 1080p screen. This thing even has a sub-woofer in it. This notebook, if you call it a notebook, is more powerful than the most powerful desktop you could have bought even just a couple of years ago. And now it’s available here. And every single choice is available in-between.

STEVE BALLMER: Unbelievable.

MIKE ANGIULO: And, the unbelievable, we’re not even there yet, is the new PCs that are coming are breaking records, like this new Dell Adamo XTS. This is going to be the thinnest computer in the world when it’s shipping, 9.99 millimeters thin. It’s got a capacitive latch that opens. It’s got an aluminum keyboard. You see it responds in one or two seconds. It comes up from sleep. It’s a high-performance, really cool engineering machine that’s coming out and that’s some of the innovation that’s available in the Windows 7 PCs.

STEVE BALLMER: Amazing. Amazing. Thanks so much, Mike.

MIKE ANGIULO: Yes, thank you.

STEVE BALLMER: Thanks. (Applause.)

I hope between the demonstrations, what you see here for new hardware, not only here but around the room, the notion of speed, simplicity, and the diversity of form factors, applications, and peripherals, we haven’t even gotten to the peripherals, really have captured your imaginations.

Windows 7 Upgrades, Windows 7 PCs are available today. You will be unbelievably impressed, I think, by the – in the first seven days of 7 the incredible offers that many of our hardware partners and retailers are making. I encourage you to go to your favorite Web site, or your favorite store, and check out the amazing values that are available, and hopefully there will be something that really tempts you, but I think today is an important day for the computer industry, certainly for Microsoft, and I hope perhaps even most importantly for all of the customers around the world to share in this wonderful new experience.

Thank you all for coming, and those of you who are here physically, we encourage you to stick around and have a chance to play with some of the new machines. Thanks much. (Applause.)

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