Kia Motors and Microsoft Usher in New Era of In-Car Technology

LAS VEGAS, Nev. – Jan. 5, 2010 – Kia Motors America (KMA) and Microsoft today unveiled Kia UVO, powered by Microsoft, a new in-car infotainment system with advanced voice- and touch-activated features.

With UVO, drivers and passengers can quickly and directly access music files, change radio stations, make or answer phone calls, send and receive SMS text messages, and operate a rear-view camera when the driver shifts into reverse, all through voice-activated controls using Microsoft speech recognition technology. The hands-free system helps drivers stay focused on the road.

Features of UVO include advanced speech recognition; a 4.3-inch full-color display screen; and MyMusic, a jukebox-type function that enables drivers to shuffle between music sources including personal music folders, an MP3 player, or AM/FM and satellite radio.

Co-designed by Kia Motors and Microsoft, UVO is built on the award-winning Microsoft Windows Embedded Auto software platform. The system will be offered during the third quarter of 2010, starting with the 2011 Kia Sorento CUV.

Microsoft and Kia will demonstrate UVO at the 2010 International Consumer Electronics Show in Las Vegas this week.

Additional information about UVO can be found at http://www.prnewswire.com/news-releases/kia-motors-unveils-advanced-infotainment-system-powered-by-microsoftr-80696117.html.

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