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May 24, 2010
comScore research confirms Massive’s in-game ad campaign drove new users to Microsoft’s decision engine.
Massive wraps up record-setting year with groundbreaking ad campaigns, long-term publisher partnerships and impressive results — proof that in-game advertising has become a key advertising medium.
Massive is exclusive in-game ad provider for 18 Activision titles on Xbox and the PC, including “Guitar Hero.”
Agreement enables integration of in-game advertising and premium video game content into long-term campaign planning and media buying processes.
Top titles from EA, Microsoft Game Studios, 2K Sports and Ubisoft go live in February and March.
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