Microsoft Hosts a Week of Online Interactive CRM Conversations

REDMOND, Wash. — June 14, 2010 — The dynamics in a business world shift relentlessly. Dynamic businesses are those that can anticipate and embrace change to increase competitive advantage.

The vision of Dynamic Business from Microsoft Corp. is focused on simplifying the user experience, bringing forth new innovations and delivering value through familiar business solutions. These solutions, based on the Microsoft Dynamics product line, are designed to empower the dynamic business of tomorrow, offering the insight and flexibility to enable unprecedented agility to thrive in a world where change equals opportunity.

To help customers get the most from their investment in Microsoft Dynamics, Microsoft today is kicking off the Dynamic Business Week, an online series of rich interactive conversations about social customer relationship management (CRM), sales performance management, marketing management and customer service operations, that is designed to help today’s decision-makers embrace Dynamic Business, network with peers, industry experts and Microsoft Dynamics CRM team members.

Following are details about how to view sessions and interact with the presenters:

When: June 14–18, 2010

What: Hosted by the Microsoft Dynamics CRM team, an online series of rich, interactive conversations about social CRM, sales performance management, marketing management and customer service operations.

Where: Online at

How to view: Sign in with your Windows Live ID account or Facebook login information.

How to interact: Microsoft executives and select presenters will be available throughout the event and will respond to discussions taking place on popular social networks, such as Twitter, using the #dynbizweek hash tag. Attendees can also network with select speakers, as well as with one another, using the interactive event platform and through online social media.

Session titles and presenters:

Monday, June 14, 2010, 9 a.m. PDT

  • Stephen Elop — Opening Keynote Session

As president of the Microsoft Business Division, Stephen Elop oversees the Information Worker, Microsoft Business Solutions and Unified Communications groups. Elop joined Microsoft in January 2008 and is a member of the company’s senior leadership team that sets overall strategy and direction for Microsoft.

  • Kirill Tatarinov — Opening Keynote Session

Kirill Tatarinov is the corporate vice president of Microsoft Business Solutions (MBS) at Microsoft Corp. and oversees the MBS business, with responsibility for sales and marketing, R&D and operations. Before heading MBS, Tatarinov led the Management and Solutions Division at Microsoft. He joined Microsoft in 2002 with 15 years of experience in the software industry.

  • Paul Greenberg — The Era of the Social Customer

Paul Greenberg is an internationally renowned expert on CRM and one of CRM’s most influential authors. His best-selling book, “CRM at the Speed of Light: Essential Customer Strategies for the 21st Century,” is now in eight languages and is used as a textbook in more than 60 countries and universities across multiple continents. It is called “the No. 1 CRM book” by The Asian edition of CIO Magazine named it one of the 12 most important books an Asian CEO will ever read. It has been called “the bible of the industry.”

Tuesday, June 15, 2010, 9 a.m. PDT

  • Scott Albro — Value Keynote ( Peer Power

Scott Albro is the founder and CEO of Focus, which helps people make better business decisions. Business professionals of all types can find high-quality research, 1:1 analyst support and a thriving community of experts at Focus. It is free and accessible to everyone. Before Focus, he contributed to the growth of three successful Silicon Valley startups in a variety of different product, business development and marketing roles. Wherever he works, he likes building businesses that disrupt big, legacy markets, leading teams of motivated, smart people, and working hard.

  • Dave Brock — High Performance Sales, 10 Things Managers Must Worry About!

Dave Brock is a recognized thought leader in sales, business, channel, alliance, partnering strategies and execution. He works with Global 1000 companies in helping them outsell and outperform their competition. Brock has held executive positions with IBM Corp., Tektronix Inc. and Keithley Instruments Inc. He serves on the boards of early-stage, high-technology companies, as well as several not-for-profit organizations and industry groups.

Wednesday, June 16, 2010, 9 a.m. PDT

  • Mike Ehrenberg and Joshua Greenbaum — Architecting for the Dynamic Business

Mike Ehrenberg is a distinguished engineer working on business application architecture for the Microsoft Dynamics team within the Microsoft Business Division. He leads the work on long-term product roadmapping and on driving the relationships between Microsoft Dynamics and the Microsoft system, platform and tools teams. Ehrenberg joined Microsoft in 2003 after 25 years of business application development across banking and brokerage transaction systems, enterprise resource planning for process manufacturing, and supplier relationship management solutions.

Joshua Greenbaum has more than 20 years of experience in the industry as a computer programmer, systems analyst, author and consultant. In addition to his work from various bases in Silicon Valley, he spent three years in Europe tracking the enterprise software market as an analyst and correspondent for leading industry publications. Greenbaum is an award-winning columnist and is widely quoted in trade and business press. His opinions on enterprise software have annoyed enough vendors that he now checks under the hood of his PC every morning before he boots up.

  • Mike Gannotti — Do’s and Don’ts of Social Media

Mike Gannotti has worked at Microsoft as a SharePoint technology specialist since the SharePoint launch in 2001. A well-known advocate of social media, Gannotti has worked as corporate systems architect for Vanguard Mutual Funds in Pennsylvania, instructional Web designer for Intracorp in Pennsylvania, family preservation case manager for Florence Crittenton Services in West Virginia and Language Arts instructor for eight years in California. He also is a former U.S. Army sergeant. More information about Gannotti is available at his website:

Thursday, June 17, 2010, 9 a.m. PDT

  • Marty Collins — Social Media and Windows 7: A Love Story

Marty Collins heads up Emerging Media at Microsoft. Named by Mashable as “one of Microsoft and Seattle’s most visible social media-ites,” she is responsible for bringing emerging media opportunities into Microsoft global brand campaigns. Most recently, Collins was the leader of the Windows Social Media team. She was responsible for building a strong community ecosystem for Windows and Windows Live customers using social networking techniques. Before joining the Windows marketing team, Collins worked in the Developer Platform & Evangelism group at Microsoft, focused on building technical community.

  • Ardath Albee — 5 Common Marketing Pitfalls

Ardath Albee brings more than 20 years of business management and marketing experience. She helps business-to-business companies with complex sales create and apply e-marketing strategies that use contagious content to turn prospects into buyers. Her book, “eMarketing Strategies for the Complex Sale,” was released in October 2009 by McGraw Hill.

Friday, June 18, 2010, 9 a.m. PDT

  • Myra Golden — Making Your Contact Center a Strategic Goldmine for the Enterprise

As a customer service and public relations consultant, Myra Golden helps brands build value by giving them systems for listening, engaging and better serving customers in daily interactions and across social media. Considered one of the pioneers for leveraging social media for customer service, she has helped hundreds of companies design and implement a comprehensive social media strategy for listening to and getting involved in online conversations about their brands. Golden has designed and implemented customer relations programs for such clients as Verizon Business, McDonald’s Corp., Coca-Cola Co., National Car Rental, Michelin and Frito-Lay.

  • Bill Patterson — Closing Keynote Session

Bill Patterson is the director of Product Management for Microsoft Dynamics CRM Online for the Microsoft Business Solutions group. Patterson is responsible for worldwide product planning and product marketing for Microsoft Dynamics CRM Online.

About Microsoft Dynamics

Microsoft Dynamics is a line of easy-to-use, integrated and adaptable ERP and CRM applications that enable business decision-makers to quickly respond to market shifts, take advantage of new trends, increase their competitive edge and drive business success. Microsoft Dynamics solutions are delivered through a world-class network of reselling partners providing specialized services and additional innovation to help customers excel in their industries.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

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