The Patriots Aren’t the Only Big Show Kicking Off in September

REDMOND, Wash. — Aug. 24, 2010 — Like most segments of the technology landscape, the embedded industry is in constant transformation. Successful companies are those that can adapt and remain innovative as they evolve their businesses with the changing market.

This fall, embedded systems engineers have marked their calendars for the Embedded Systems Conference (ESC), Sept. 20–23, which will bring together the largest community of designers, technologists, business leaders and suppliers all in one place. This year’s event in Boston features more exhibitors than any other embedded event this fall, offering engineers and engineering managers a unique opportunity to learn about technology solutions.

ESC brings together system architects, design engineers, suppliers, analysts and media from across the globe for the largest business and technology conference dedicated to search-driven innovation.

Microsoft, along with its partners, will be on hand to showcase the latest innovations within the Windows Embedded family of products that help drive more efficient business models so companies can place a greater focus on delivering choice and value to customers.

Kevin Dallas, general manager of Microsoft Windows Embedded, will deliver an industry address on the cloud as a competitive advantage, which will discuss the impact of the cloud on the embedded device market. The cloud is set to drive a new wave of innovation, new business models and device value, and Windows Embedded Software + Services platforms enable engineers to take advantage of the new revenue opportunities the cloud presents.

The conference also includes Build Your Own Embedded System (BYOES) labs. The BeagleBoard workshop provides a deep dive of Windows Embedded Compact 7, providing hands-on training and an in-depth study of the world of ARM System-on-Chip (SoC) programming with the BeagleBoard, a community-driven single-board computer, and into the development tools used to design, deploy and debug an embedded OS and build applications on top of it.

Apart from Dallas’ industry address and the BYOES labs, there is also a Developing for Windows Embedded track, which includes these sessions:

  • Introduction to Windows Embedded Standard 7

  • Implications of migrating from WES 2009 to WES 7 in embedded applications

  • Powerful 3-D applications using Windows CE and OpenGL ES

  • Windows CE: Debugging performance, synchronization and real-time issues

At ESC Boston 2010, three finalists of the EmbeddedSPARK 2010 Summer Challenge will compete live on stage for a $15,000 cash prize. In the Summer Challenge, competitors are challenged to create an embedded project that approaches the media in a new and innovative way. Finalists will be selected by a panel of judges after round two of the competition closes on Aug. 31.

If you have plans to attend, visit Microsoft booth 400 to see these innovations in person. Be sure to check back to the Windows Embedded News Center during the conference next month for more news from the team, and follow us on Twitter for real-time updates.

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