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September 16, 2010
The Internet Explorer and Halo Reach launch events were the culmination of months, even years of research and development efforts.
More than 2.7 million players make history with record-shattering demand for the “Halo: Reach” multiplayer beta.
Xbox 360 console sales more than doubled; nearly 3 million gamers play online via Xbox LIVE.
Highly anticipated game expected to register the biggest day in retail entertainment history.
Blockbuster consumer brands including 7-Eleven, Burger King Corp., Comcast, Mountain Dew and Pontiac unveil unprecedented support for the launch of this year’s biggest entertainment event.
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