Data Reduction Systems Discovers the Power of Productivity With Microsoft Dynamics CRM

REDMOND, Wash. — Oct. 26, 2010 — Microsoft Corp. (Nasdaq: MSFT) today highlighted how Data Reduction Systems, an information management solutions company, has simplified data sharing, improved business intelligence, saved more than 50 percent in per user costs, and reached a 100 percent increase in companywide user adoption since switching from to Microsoft Dynamics CRM.

“Microsoft Dynamics CRM makes my life and the lives of my employees and customers easier,” said Marc Chester, vice president of business development for Data Reduction Systems. “We do a lot of account sharing, and, because Microsoft Dynamics CRM and Microsoft SharePoint work together seamlessly, I’m able to quickly and easily get insight into sales operations and make better-informed decisions.”

Other key reasons for making the switch to Microsoft Dynamics CRM include a familiar user interface, a flexible development platform and interoperability with other Microsoft technologies, including Microsoft Office, which has greatly contributed to increased user adoption. Furthermore, the company benefited from experienced and knowledgeable Microsoft partners.

“One of the biggest reasons behind our decision to switch to Microsoft Dynamics CRM was the support we would get from our partner Infinity Info Systems,” Chester said. “ was not able to deliver the level of service we needed to accommodate the specific needs of our business.”

“We help our customers increase productivity and drive business growth,” said Brad Wilson, general manager, Microsoft Dynamics CRM Product Management Group. “Customers consistently tell us they select Microsoft Dynamics CRM over competing solutions because of its broad capabilities, powerful process management features and outstanding user experiences.”

Currently in beta, the next generation of Microsoft Dynamics CRM will drive the Power of Productivity through familiar, intelligent and connected experiences. Data Reduction Systems is evaluating the Microsoft Dynamics CRM 2011 beta and is excited about the potential it offers. “I am enjoying the new dashboards in Microsoft Dynamics CRM 2011 and its customized look and feel. I can’t wait for all our employees to get it,” Chester said.

More information on Data Reduction Systems, including its transition to Microsoft Dynamics CRM, can be found at More information about the latest updates to Microsoft Dynamics CRM can be found at More information about other Microsoft Dynamics CRM customers that have switched from can be found at

About Microsoft Dynamics

Microsoft Dynamics is a line of simple to learn and use ERP and CRM solutions that work with your existing technology and scale as you grow to give you long-term value. By using software and online services that work the way people and organizations work, businesses are better able to make informed decisions and adapt to rapid change. Microsoft Dynamics helps your people be more productive and your investments in existing systems last longer, while enabling your business to derive the insights necessary to respond quickly and have a competitive edge in an ever-changing world of business.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

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