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February 16, 2012
Mobile tagging technology offers instant reader interaction with ads in national magazines for “Bridesmaids,” a new comedy from producer Judd Apatow and director Paul Feig.
The company unveils Microsoft Advertising as the new brand to unify its digital tools for advertisers, agencies and publishers.
New approach allows advertisers to map and assign value to various touch points, gaining a more complete picture of a campaign.
Marketers hail advances.
Combination of Microsoft’s and Facebook’s consumer assets provides potent offering for advertisers.
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