KYIV, Ukraine, May 17, 2012 — Incom Co., a leader in the Ukraine IT market, has implemented Microsoft Dynamics CRM to fit the needs of different business units and connect with the company’s information systems.
As a result of dynamic growth, Incom needed to support business processes and complex relationships with customers. Incom chose Microsoft Dynamics CRM for its seamless interoperability with other Microsoft products, such as Microsoft Outlook and Microsoft SharePoint; for its ability to connect with Incom’s existing accounting system; and for its low total cost of ownership.
“The most effective way for our business to achieve its goals is through the implementation of CRM systems,” said Oleg Skichenko, director of business solutions, Incom. “We required broad functionality, scalability and simplicity when evaluating CRM systems, and Microsoft Dynamics CRM fit the bill. Additionally, the solution provides us a reliable basis for decision-making and strategic business management.”
To meet the service requirements of its customers, Incom has established 30 branches in major cities throughout Ukraine, providing effective and optimal solutions throughout the country. Incom needed to consolidate data associated with its network of customers, partners and contacts within a single system for efficient information management, and needed to control access to client and other crucial data.
Microsoft Dynamics CRM has allowed Incom to improve performance levels and reliability, as well as position its business to scale as needed. The solution helps Incom with planning and operations, forecasting cash flows, monitoring the performance of subsales, monitoring key agreements, and creating quality relationships with customers.
“The use of Microsoft Office software, including Outlook, will remain a priority for employees,” said Skichenko. “Tight interoperability of the CRM system with existing Microsoft Office products simplifies our IT work, freeing up time to support customer relationships.”
Standardized tools for sales and marketing save time in training and performing routine tasks, and Incom has now established standardized business processes and business intelligence capabilities. In addition, Incom has established a single space for collaboration by connecting Microsoft Dynamics CRM with its existing accounting system and its Microsoft SharePoint portal.
“Microsoft Dynamics CRM has helped the company unify and standardize the way we interact with sellers, technicians and leaders at various levels who are involved in sales,” said Alexander Dmitruk, head of marketing for Incom. “For example, a seller no longer has to remember that it is time to perform a specific function. The system will simply provide a reminder for both current and future phases of the sale.”
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