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December 18, 2012
At the Electronic Entertainment Expo (E3) on Monday, Microsoft introduced Kinect for Xbox 360, a new Xbox 360 console, a new game franchise, and an Xbox LIVE collaboration with ESPN.
Companies sign landmark multiyear deal to collaborate on content distribution, advertising, event promotions and gaming; Microsoft’s Atlas to become exclusive ad serving platform for Viacom U.S. Web sites.
Xbox 360 and the New York Television Festival team up to host Xbox LIVE Originals contest, offering a chance to produce original TV programming for Xbox LIVE.
A&E Network, ADV Films, National Geographic and TotalVid.com sign on to hit service; Paramount Pictures and Warner Bros. Home Entertainment to offer new high-definition content.
Update offers new performance enhancers, digital entertainment features and services from industry partners, including MTV.
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