Bing for Windows Phone gets new coat of paint, functionality

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Highly logical: Microsoft and Paramount Pictures team up to promote new ‘Star Trek Into Darkness’ film

A new Star Trek app for Windows 8 and Windows Phone kicked off an unprecedented cross-company partnership to promote “Star Trek Into Darkness,” the new film from Paramount Pictures. Star Trek movie-themed content will materialize across Microsoft’s consumer products and services leading up the May 16 release of the highly anticipated new movie.

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JAY-Z Promoting New Book Via Bing Interactive Search Game

Bing and JAY-Z are partnering to promote the hip-hop star’s new book, “Decoded.” Bing created a multi-platform search experience and interactive game, where fans can immerse themselves in JAY-Z’s life and lyrics and search for the book’s pages, which are being hidden in the real world.