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July 7, 2014
Companies collaborate to deliver innovative video experiences to marketers.
Marketers can find the next billion consumers by understanding emotional connections to devices, according to global multi-screen study.
Microsoft is “just scratching the surface” of what’s coming in digital advertising, said CEO Steve Ballmer. He spoke at Imagine 2011, the company’s advertising and marketing thought leadership conference.
Study uses neuroscience to compare Xbox LIVE to traditional video including TV.
Four Individual Studies Provide Data on Effectiveness of Internet Advertising As a Branding Tool for Marketers on the Web
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