Catalyst partners with Bing to study role of paid search in media budgets

In a survey commissioned by Forrester Research, the Catalyst Media agency recently worked with Bing to find out how paid search fits into a media budget. They sought answers from 300 agency and B2C advertisers in the United States that had a minimum marketing budget of $8 million. They compared these results against the existing research that Forrester has on consumer media use.

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