Microsoft appoints new Corporate Vice-President for Asia Pacific

Ralph Haupter joins from Greater China region, with focus on helping customers accelerate their digital transformation

Ralph Haupter LRSingapore, July 1, 2016 – Microsoft today announced Ralph Haupter as the new Corporate Vice-President of its Asia Pacific region. In his new role, Haupter will lead Microsoft’s business in Asia Pacific which includes 12 subsidiaries in 39 territories and countries, over 3,000 employees, and 100,000 partners.

He will be responsible for all of Microsoft’s product, service and support offerings across the region, and accelerating the company’s current transformation to being the leading productivity and platform company for the mobile-first, cloud-first era.

A key area of focus for Haupter will be enabling Microsoft’s customers in Asia Pacific to accelerate momentum, as they embark on their own journey of digital transformation.

Commenting on Haupter’s appointment, Jean-Philippe Courtois, President of Microsoft International said: “At Microsoft we have a clear mission – to enable every person and every organization on the planet to achieve more. Nowhere is that mission more relevant than in Asia Pacific – with its large, young populations, huge diversity and creative talents. To realize that opportunity, we need exceptional leadership. Ralph is a proven Microsoft business and people leader, with unparalleled international experience and a consistent track-record of delivering growth in both developed and emerging markets.”

Haupter joins the Asia Pacific region after four successful years as Corporate Vice-President, Chairman, and Chief Executive Officer of Microsoft Greater China Region, based in Beijing. A Microsoft veteran of 11 years, before his role in China, Haupter served as Vice-President of Microsoft Germany. Prior to that, he was head of Microsoft’s Partner division for Microsoft Europe, Middle East and Africa, and General Manager of Microsoft’s Small and Midmarket Solutions & Partners Group for Western Europe. Before joining Microsoft, Haupter worked for IBM both in Germany and internationally.

“I am honored, humbled, and thrilled to be given the opportunity to lead Microsoft’s business in one of the most dynamic, diverse, and exciting regions in the world and looking forward to helping our customers here accelerate their digital transformation,” said Haupter.

Haupter succeeds Cesar Cernuda who served as Area Vice-President of Microsoft Asia Pacific for three years and has been promoted to Corporate Vice-President of Microsoft Latin America, based in Fort Lauderdale.

Haupter will be relocating, with his wife and two children, to Singapore and will commence his new role on July 1, 2016.


About Microsoft
Microsoft (Nasdaq “MSFT”) is the leading platform and productivity company for the mobile-first, cloud-first world, and its mission is to empower every person and every organization on the planet to achieve more.

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