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Sook Hoon Cheah

General Manager, Southeast Asia New Markets

As the general manager of Southeast Asia New Markets, Sook Hoon is responsible for accelerating customers’ digital transformation in the region and scaling the partner ecosystem across Bangladesh, Bhutan, Brunei, Cambodia, Laos, Maldives, Myanmar, Nepal and Sri Lanka.

Sook Hoon brings 25 years of technology leadership experience and is a 21-year veteran of Microsoft. She has extensive experience in leading scale business across corporate and small to medium enterprises, as well as building partner ecosystem across Asia Pacific. Prior to this role, she was the director for Small-Medium Businesses in APAC and before joining Microsoft, Sook Hoon worked for Sybase in a regional capacity.

She successfully completed a Microsoft-INSEAD Online Business Strategy and Financial Acumen course and holds a Higher Diploma in Computer Studies from International Computer Ltd. in Malaysia. Sook Hoon has deep passion for coaching and mentoring and is a proud mom to Kevin and Isaac. She balances her energy between time with her family and meditation.


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