From January 1, 2021, Microsoft Czech Republic and Slovakia will welcome a new General Manager, Violeta Luca. She will replace Rudolf Urbánek, who has been leading the subsidiary for almost three years.
Violeta Luca  joins the Czech and Slovak team from Microsoft Romania, where she has served as the General Manager for the past two years. As a leader, she has an extensive track record in enabling double digit business growth, transforming business models, driving regional expansion and new market opportunities, and building strategic partnerships to enhance customer experience. She was included among TOP 100 CEOs and Forbes Top 50 most powerful businesswomen in Romania and received recognition for Business Development, Innovative Business Model, Best Digital transformation project, and Best Corporate Responsibility Campaign. Under her leadership, Microsoft Romania became employer no. 1 and she is also a member of the Board of the Digital Transformation Committee of the National Digitization Office of Romania.
“I strongly believe that technologies are more than ever the solution to support our resilience and that a healthy and sustainable culture built around a shared purpose has transformative power. Whether we speak about education, healthcare, or economy at large, having a more resilient society will enable a faster recovery and more sustainable development in the future”, said Violeta Luca and added: “The Czech Republic and Slovakia rank among the strongest countries in Europe when it comes to technology talent and their drive to realize the digitization potential. This is a fantastic opportunity to continue to build with the local teams and Microsoft partners the digital future for thriving organizations, entrepreneurs, and society at scale. “
Prior to joining Microsoft, Violeta held several leadership roles in general management, sales and marketing in leading companies such as Metro C&C, Dante international, Flanco Retail, Whirpool Romania or AIG. She graduated from the Academy of Economic Studies. As soon as current sanitary circumstances driven by pandemic allow, Violeta and her husband will relocate to Prague.
Since joining Microsoft in March 2018 Rudolf Urbánek contributed to a significant acceleration in Microsoft Cloud growth in the Czech Republic and Slovakia. With his strong focus on people and culture, he helped to strengthen the environment that is open, trustworthy and collaborative. He was successfully supporting his Czech and Slovak teams on the the journey through a difficult pandemic period, helping organizations and schools face the challenges of remote work and distance learning with the help of technologies.
“Looking at my work at Microsoft, I am incredibly grateful to have had the opportunity to be part of the best technology company in the world, and I am also very proud to be able to stand by very professional and passionate colleagues with the right approach that has been able to significantly increase the relevance of Microsoft on the Czech and Slovak markets over the last three years, ” said Urbánek.
After years spent in management positions in international companies, Rudolf Urbánek decided to help a strong technology company succeed on the market and thus operate permanently in his domestic market.