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The company «So real», with its headquarter in Bern, is now part of the Microsoft for Startups Program. We asked some questions about their venture and why they decided to join us.
Pitch us your venture!
So Real: We are So Real! Thanks to our patented twinning technology, snail-pace production of 3D objects will soon go the way of the phone booth. We produce cinematic quality, engine-ready 3D assets for use in industry, games, films, and all extended experiences. So Real lives at the convergence of entertainment, imaging, and physics. By mass-producing cinematic-quality, XR-ready digital twins we facilitate access to immersive experiences.
What is your background? What motivated you to go after this relevant business opportunity?
So Real: In mid-2018, we uncovered a serious pain-point in the production pipelines of games and immersive experiences, the enormous effort needed in the creation of good-looking, game-ready 3D objects and the idea for So Real was born. Founded in Bern, Switzerland in July of 2019, So Real Digital Twins AG, we’ve come together from all walks of life and diverse industries to bring holistic problem-solving skills to bear on breaking this bottleneck and create real future-proof innovations. Our team comprises experienced executives, successful intrapreneurs, and experts who are always on the cutting edge of their respective fields.
What has been your biggest challenge so far and what did you learn from it?
So Real: The So Real business case is so scalable that the financial projections presented during early investor pitches caused some comprehensive overloads. The case seemed unreal to the local angel investors. We’d tell them, «You’re right. It’s not real. It’s So Real!» Our biggest challenge was to inspire the seed-round investors to think big. Over time, we learned how to do it. Moving forward, we use the same methods to inspire businesses, artists, & developers to dream bigger; to push their ideas, designs and existing products to bleeding edge, a place were only a bleeding edge technology like ours can meet their needs. What we’ve learned by dreaming bigger is that our dreams have no limits. Our technology is driving us towards being faster, better and stronger compared to traditional methods. And we are proving it one digital twin at a time.
You are now part of the Microsoft for Startups Program. What was crucial for you? What business value do you derive from it?
So Real: We are so excited to be part of the Microsoft for Startups Program. Crucial for us in deciding which startup program to join was trust. It’s a rocky road building a startup and getting it to fly. We need partnerships that will stick together through thick and thin. The startup team at Microsoft Switzerland built this trust. Startups like ours which are built on innovation will have a tough time of it if they start from zero. As Andre Reid, Partner Development Lead Microsoft Schweiz, said: «Your case is all about speed. So, don’t start from zero. Stand on the backs of giants.» Because they understood immediately what capabilities we need, they could bring the needed support quickly. As a result, we are not starting from square one. Far from it. With Microsoft for Startups we know that we can get to our destination at speed without losing quality. If anything, Microsoft for Startups identifies with our DNA as innovators and lifts us. This is invaluable to startups everywhere, not just us.
So Real: https://soreal.ch/
Microsoft für Startups: https://startups.microsoft.com/de-de/
