Swiss-based film production platform releases its PRODUCER solution at NAB to clients worldwide on Microsoft Azure

PRODUCER presents itself at the NAB Show (National Association of Broadcasters) in Las Vegas from 15.04. – 19.04.2023. At the largest gathering of electronic media, the Swiss startup will show its innovative film production solution to a broad public for the first time. As part of Microsoft for Startups, PRODUCER integrates various Microsoft Azure services.

PRODUCER (the-producer.io), the Swiss-based start-up, is receiving enthusiastic feedback from the film industry: The first testers of the web application based on Microsoft Azure services attest to the new solution’s unprecedented features. Thanks to PRODUCER, content creators can combine all the data and files they need for a film production in a central application and access them without restriction from anywhere in the world.

In three years of intensive development work, company founders Xaver Walser and Paul-Emile Joëssel developed PRODUCER together with an experienced team. A cloud-based application that integrates in one virtual location all the tools needed for each phase of a film production. PRODUCER relies on a set of Microsoft Azure services such as Azure Kubernetes Service, Azure Key Vault and Azure Storage. The solution enables every step in film production – from mood boards in development to content reviews in post-production to location scouting, shot lists and casting calls – to be coordinated, tracked and edited in a centralized process at any time and from anywhere in the world.

As part of Microsoft for Startups, the-producer.io team were able to count on valuable expertise from Microsoft throughout the development phase to ensure their solution runs smoothly wherever you may be working around the world.

The resulting pre-release version has convinced the already numerous test users of PRODUCER’s value. Simon Kegler, Project Manager at Audi Switzerland, has already created various productions with the-producer.io and is enthusiastic about its features: «PRODUCER makes a film production much more efficient and thus helps to keep costs under control at all times. Once you’ve worked with PRODUCER, it’s hard to go back to an old system. As an innovative car brand, this groundbreaking tool is a perfect fit for us. PRODUCER is a real game changer.»

So far, testers have rated the intuitive usability, the clear management in provisioning all production-relevant documents, and the cloud-based application’s location-independent accessibility for all parties involved in a film production, as its most valuable edge.

Xaver Walser, CEO, wants to push development even further, in his words: «The ongoing testing phase generates valuable feedback for our team, which is continuously integrated into the improvement of PRODUCER for our users.”

Andy Beach, CTO Media and Entertainment at Microsoft says: “PRODUCER – Maker Machina is a bridge between the cloud and all facets of content and film production. The integration with Microsoft Azure allows filmmakers to dispatch video content across datacenters to improve the streaming experience.”

Whilst working on the prerelease implementations, the PRODUCER engineers are already planning the integration of Generative AI tools, such as text and image generation from Azure OpenAI Services.

Related Posts

KPMG Schweiz gewinnt den Schweizer Microsoft Country Partner of the Year Award 2024

KPMG Schweiz ist für seinen wegweisenden Einsatz von künstlicher Intelligenz (KI) in der Dienstleistungsbranche ausgezeichnet worden und hat den renommierten Partner of the Year Award für seine innovative Partnerschaft mit Microsoft erhalten. Dank dieser Zusammenarbeit konnte KMPG seine Dienstleistungen mithilfe modernster KI-Technologie, darunter Azure OpenAI und Copilot für Microsoft 365, entscheidend ausbauen.

KPMG Suisse gagne le Swiss Microsoft Country Partner of the Year Award 2024

KPMG Suisse a été récompensé pour son utilisation pionnière de l’intelligence artificielle (IA) dans les services professionnels, en recevant le prestigieux prix « Partner of the Year » pour son partenariat innovant avec Microsoft. Cette collaboration a été essentielle dans l’engagement de KPMG à améliorer ses services avec des technologies d’IA de pointe, y compris Azure OpenAI et Copilot pour Microsoft 365.

KPMG Switzerland wins the Swiss Microsoft Country Partner of the Year Award 2024

KPMG Switzerland has been recognized for its trailblazing use of artificial intelligence (AI) in professional services, receiving the prestigious Partner of the Year Award for its innovative partnership with Microsoft. This collaboration has been instrumental in KPMG’s commitment to enhancing its services with state-of-the-art AI technologies, including Azure OpenAI and Copilot for Microsoft 365.

How to unlock new experiences on your Copilot+ PC

Copilot+ PCs are our fastest, most intelligent Windows PCs ever and are available for pre-order today and generally available beginning on June 18th. Today, we’re excited to share more information about our new advanced AI experiences that enable you to do things you can’t on any other PC, helping you be more productive, creative and communicate more effectively. These experiences are only available on new Copilot+ PCs.

Neue Anwendungen auf Copilot+ PC

Copilot+ PCs sind unsere schnellsten und intelligentesten Windows PCs. Sie können ab heute vorbestellt werden und sind ab dem 18. Juni im Handel verfügbar. Wir freuen uns, Ihnen heute Neuigkeiten zu fortschrittlichen KI-Anwendungen mitzuteilen, die so noch auf keinem anderen PC möglich und nur auf den neuen Copilot+ PCs verfügbar sind. Die Anwendungen werden Ihnen helfen, produktiver und kreativer zu sein und effektiver zu kommunizieren.