On January 22, 2025, Catrin Hinkel, CEO of Microsoft Switzerland, appeared on SRF Eco Talk, Switzerland´s public broadcaster. In a conversation hosted by Andi Lüscher and featuring Markus Gross, Research Director at Disney and Professor of Computer Science at ETH Zurich, Hinkel discussed the transformative impact of artificial intelligence.
During the discussion, Hinkel highlighted how AI is revolutionizing the way we work and driving innovation across Swiss industry. She emphasized that AI offers significant benefits for small and medium-sized enterprises (SMEs) in Switzerland. Through AI solutions like Microsoft Copilot, SMEs can boost their efficiency and strengthen their competitive position.
Hinkel also emphasized the importance of responsible AI deployment, ensuring that humans remain in control while AI serves as a supporting tool.
Watch the complete interview here (in German).
