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As part of the Microsoft for Startups program, MaxBrain receives support from Microsoft Switzerland. The company will get access to technology and know-how to position itself as a provider of digital training platforms and enable lifelong learning for other companies.
The digital transformation of the economy is changing the demands on employees at accelerating speed. Therefore, companies must ensure that the further development of their employees is guaranteed. This is where the startup MaxBrain comes in – digitizing the continuous education concepts of companies as well as educational institutions to increase their resilience.
MaxBrain is an EdTech spin-off of the University of St. Gallen and specializes in fully customizable learning platforms for professionals. Customers such as EMBA UZH, EMBA HSG, Similasan, Digicomp and WEKA use the MaxBrain platform for face-to-face, blended and online courses.
The focus of MaxBrain’s digital training platforms is to pick up employees where their attention is at the moment – for example, on Microsoft Teams. In doing so, the startup can rely on a network of Microsoft experts and partners to provide support. «The cooperation with Microsoft is uncomplicated – it inspires us and makes it easier for us to provide other companies and their employees with further education and corporate training in the familiar Microsoft environment,» says MaxBrain CEO Alex Blattmann.
Economic success depends on skilled workers
Microsoft Switzerland supports MaxBrain through the Microsoft for Startups program with expertise and with Microsoft Azure cloud infrastructure. «At Microsoft, we consider lifelong learning to be the single most important skill for people to be prepared for the working world of tomorrow. Business success depends on it. We are delighted to partner with MaxBrain, which empowers companies and their staff to do just that,» says Andrew Reid, Head of the Swiss Microsoft for Startups program.
The program guides startups as they grow and facilitates the scalability of their offerings. In particular, MaxBrain has seen its customer base double in a year. The company is currently working on constantly developing the user experience: «In the future, users should receive customized training suggestions in the style of Netflix,» says Alex Blattmann. In this regard, too, the startup will work closely with Microsoft, especially around artificial intelligence.
