I’m pleased to introduce Australia’s newest news and information site: MSN. Today we’re unveiling a first look at the all-new MSN which you can experience now at http://preview.msn.com/en-au/
We’ve designed the new MSN from the ground up for a mobile-first, cloud-first world. The new MSN combines comprehensive content from leading Australian and global media outlets with personal productivity tools that help you do more.
While content is at MSN’s core, Microsoft’s DNA is about empowerment. We’ve completely reimagined the experience to bring together deep content with productivity tools that help people get more done. And because it’s a single platform, once you personalise, you get the same experience everywhere, no matter which devices you use.
In the coming months the new MSN will be available across all major operating systems, including Windows, iOS and Android. You can follow a breaking story on the go across your devices anywhere with the new MSN. In this way, we’ve designed the new MSN specifically for the changing ways in which we all view and access content.
Comprehensive and broad content from multiple sources
- The new MSN curates articles, videos and images from many well-respected and authoritative Australian and global news sources including The New York Times and Wall Street Journal in the US, The Guardian and The Telegraph in the UK and many other global publishers.
- In Australia the new MSN will include content from:
- Nine News and Wide World of Sports
- The Sydney Morning Herald and The Age
- ABC News and Grandstand
- Australian Associated Press
- Ten News
- 7 News
- Bauer Media’s Australian
Women’s Weekly, Woman’s Day, Gourmet Traveller and Wheels - The Guardian
Along with many more covering other niche subjects. In fact, MSN’s expert editors are able to draw from more than 1000 sources to curate content for Australians every day.
Know more, do more
- The new MSN experience is about content and productivity combined. We want to marry these forces and give people the tools for maximum productivity – like shopping lists, flight status and savings calculators, to integrated access to popular sites like Skype, Outlook.com, Facebook, Twitter, OneNote and OneDrive. Our aim is to not only help you learn about the world but also help you do more in it.
- At the top of the new MSN homepage, there is a personal stripe allowing you one-click access to top services so you can stay on top of what’s happening in your life.These integrated tools cover eight categories and empower you to explore, plan, do, and track the activities you care about.
Personalised for you and available on any device
- You will be able to personalise your MSN experience regardless of which device you use. In the coming months, our Windows apps will also be available on Apple and Android devices. Set-up your favourite cities for weather, pick your favourite sports teams, choose the news topics you want to follow, and those things will be with you at your work PC, on your Windows 8.1 tablet in the living room, or on your iPhone when you are on the go.
With premium content and productivity tools, we’re thrilled to offer a new experience to help people do more. Our daily lives have become increasingly busy and we now have more screens to interact with. MSN streamlines this multi-screen experience and shapes it around your preferences.
I invite you to try out the new web experience being previewed at http://preview.msn.com/en-au/
Tony Wilkinson
Director, Microsoft Advertising and Online Division Australia & New Zealand
