Innovation made to measure

mport

Who hasn’t at some point found it difficult to find proper fitting clothes? Shirts sleeves too long, dresses that don’t sit right or collars that almost suffocate. There’s always something that could fit better, if only the measurements were just right for you. The founders of mPORT shared these frustrations but unlike most, decided to do something about it.

What Dipra Ray, CEO, Managing Director and Co-founder of mPort came up with is quite revolutionary – the world’s first fully automated 3D body mapping pod. It’s a booth that someone can walk into and within minutes, get all their body measurements, which can then be used to buy perfect fitting clothes and applied to many health and fitness applications. Dipra believes the potential with the mPod is enormous.

“We are redefining how customers find the perfect fitting clothes and how they look at their body. We look at ourselves as breaking new ground and we are confident that our service will create real value and real opportunity for both our customers and the businesses we are involved with.”

“We look at ourselves as breaking new ground and we are confident that our service will create real value and real opportunity for both our customers and the businesses we are involved with”

mPORT is working with top fashion brands & e-tailors and the pods will shortly be rolled out in major Australian shopping centres.

A passion for innovation has been the constant driver at mPORT and its team is not averse to taking risks.

“Innovation to us means doing things differently and trying to solve the same problems that we have had but in a better way and trying to repeat that process until we get to what we believe is an experience that actually works for all parties involved.” Dipra said.

Staff at mPORT are encouraged to think of new ideas and improvements to the product every day. To foster that, mPORT runs workshops every month with the whole team to fully explore and road test new ideas and see how they could put them into practice.

“You can’t just say you are going to innovate. You have actually got to give your team time to innovate, rather than just putting it on a piece of paper and saying you want to innovate.”

“You have actually got to give your team time to innovate, rather than just putting it on a piece of paper and saying you want to innovate”

Giving staff time to work on new ideas has seen vast improvements with the development of the mPod. It has also opened up new business partnership opportunities for applications beyond fashion including health and fitness.

Dipra believes sharing is an essential part of growing the business.

“Joined-up Innovation is about collaborating with different businesses to get strategic solutions that give a win, win, win. A win to your business, a win to the other business and a win to the customer who is actually using that business.”

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