Sydney, Australia, Dec. 4, 2015 – From Netflix to nudity, from rugby to royalty – the year’s top search trends showed sport and celebrity really clicked with Australians in 2015.
The top trends from Microsoft’s search engine, Bing, showcase the moments that moved us throughout the year, with the Rugby World Cup taking the coveted top search spot.
The Cricket World Cup, Jarryd Hayne and State of Origin rounded out the sporting flavour in the Top 10, while we searched in great numbers for Princess Charlotte, Taylor Swift, and Kim Kardashian, along with a naughty look at Justin Bieber.
And nestling nicely in second place amongst this galaxy of brawn, beauty and Bieber fever was a surprise newcomer, the content streaming service Netflix gained the lion’s share of interest in the highly competitive video on demand market.
But 2015 was also a year shaped by impactful moments of inspiration and hope, to moments of shared tragedy and pain. From the Nepal earthquake, to the tragedy that rallied the world in support of Paris, there were people who captured our hearts, and those who challenged us to rethink our views of the world. The complete list of Bing search trends is available at Bing.com/Trends/2015.
TOP AUSTRALIA SEARCH TRENDS 2015
1 Rugby World Cup
2 The arrival of Netflix
3 Cricket World Cup Final
4 Princess Charlotte was born
5 Taylor Swift
6 Jarryd Hayne joins the NFL
7 State of Origin
8 Paris Terror attacks
9 Justin Bieber
10 Kim Kardashian
Local interest dominates the sporting agenda in 2015
It was a big Bing year in Aussie sport, featuring key milestones such as Australia’s win at the Cricket World Cup, and Jarryd Hayne’s move to the American world stage with the San Francisco 49ers.
1 Rugby World Cup
2 Cricket World Cup Final
3 State of Origin
4 AFL Grand Final
5 NRL Grand Final
6 Mick Fanning – Shark Attack
7 Adam Goodes retires
8 Nick Kyrgios
9 Jarryd Hayne
10 Jason Day – Golfer
Individual sports stars steal our hearts in 2015
The top athlete searches in 2015 clearly recognises our love of local sport stars, with the first nine of the top 10 positions taken by Aussies competing across a wide spectrum of sports.
1 Jarryd Hayne
2 Julian Wilson
3 Mick Fanning
4 Jonathan Thurston
5 Adam Goodes
6 Nick Kyrios
7 Lleyton Hewitt
8 Tim Cahill
9 Buddy Franklin
10 Usain Bolt
Australian celebrities take to the spotlight
While international stars dominated, the emotion-packed efforts of Bindi Irwin on America’s Dancing With The Stars, Guy Sebastian’s role as Australia’s inaugural entrant in the Eurovision Song Contest and Nick Kyrgios controversial antics at Wimbledon saw interest in Australian celebrities at a high after not one made last year’s top 10 Bing ranking.
1 Taylor Swift
2 Jarryd Hayne
3 Kim Kardashian
4 Katy Perry
5 Justin Bieber
6 Miley Cyrus
7 Kylie Jenner
8 Bindi Irwin
9 Guy Sebastian
10 Nick Kyrgios
“This year, the results from Bing Australia have shown us a unique insight into what moments caught people’s attention in 2015. The top trends this year have really shone a light on Australian’s patriotism and rising interest in Aussie sports stars and celebrities,” said Joe Walkden, Microsoft Asia Pacific, Bing Product Marketing Manager.
“It’s fascinating to see what Aussies searched for, and how closely this matched the news cycle of the year; you can certainly spot the hugely viral moments and milestones that moved people and drove them to search online” he said.
To view the comprehensive Bing 2015 report, including Australia’s top searches along with other countries, visit: Bing.com/Trends/2015.
Bing search data was collected from across Australia and separated into seven main categories: Top News Story, Top Celebrity, Top Celebrity News, Celebrities on the Rise, Top Sport Moment, People we Lost and Top Athlete.
TOP CELEBRITY NEWS SEARCHES
1 Princess Charlotte arrival
2 Justin Bieber photos
3 One Direction announced their split
4 Guy Sebastian at Eurovision
5 Sam Frost and Sasha on the Bachelorette
6 Iggy Azalea surgery
7 Jarryd Hayne joined the NFL
8 Miley Cyrus photos
9 Kanye West running for President
10 Gwen Stefani Divorce
CELEBRITIES ON THE RISE
1 Jarryd Hayne
2 Bindi Irwin
3 Macklemore
4 Ruby Rose
5 Amy Schumer
6 Chet Faker
7 Vance Joy
8 Steve Smith
9 Courtney Barnett
10 Odessa Young
NEWS & CURRENT AFFAIRS SEARCHES
1 Netflix
2 Star Wars
3 Paris Terror attacks
4 Malcolm Turnbull
5 Bronwyn Bishop
6 Mick Fanning
7 Nepal Earthquake
8 Super Bowl 2015
9 Rosie Batty
10 Same Sex Marriage
PEOPLE WE LOST
1 Andrew Chan
2 Phil Walsh
3 Myuran Sukumaran
4 Richie Benaud
5 Malcom Fraser
6 Mike Gibson
7 Sam de Brito
8 Leonard Nimoy
9 Christopher Lee
10 Bart Cummings
About Bing
Bing is the search engine from Microsoft. It was introduced in 2009 with a mission to empower people with knowledge — to answer any question and provide useful tools to help you best accomplish your goals, from the everyday to the extraordinary. Bing continues on that mission today by moving beyond the search box to power intelligent experiences across a range of devices and services from Microsoft and third parties.
About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services, devices and solutions that help people and businesses realise their full potential.
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