Two new premium Lumia devices increase productivity and light up with Windows 10
SYDNEY, Australia – Monday December 7 – Microsoft Corp. today announced retail availability of Lumia 950 and Lumia 950 XL throughout Australia. The newest flagship devices to join the Lumia portfolio and the first to ship with Windows 10, the Lumia 950 and Lumia 950 XL deliver a familiar and consistent experience that extends across your Windows devices, including innovative features like Windows Hello beta for Lumia and Continuum for phones. Combined with stunning HD displays, new PureView cameras with 20 megapixel sensors and triple LED natural flash that shoot 4K video, as well as the latest in processing power, Lumia 950 and Lumia 950 XL represent the best innovation from Microsoft. Customers in Australia can now buy the Lumia 950 and Lumia 950 XL starting at AU$999 at Microsoftstore.com, the flagship Microsoft Store in Sydney, JB Hi-Fi, Harvey Norman and Optus.
“We designed Lumia 950 and Lumia 950 XL for people who want the most productive smartphones running the most productive operating system,” said Brett Murray, Director, Mobile Device Sales, Australia & NZ “People like mobile professionals who want a premium phone that can work like a PC now have the perfect partner for their Windows 10 devices in Lumia 950 and Lumia 950 XL. With full Windows 10 and features like Continuum for phone, it’s easy to do more than ever from your phone whether you’re in the office, at home or on the road.”
Lumia 950 and Lumia 950 XL: Premium and Capable Handsets
- Lumia 950 and Lumia 950 XL are the first Lumia phones to come pre-loaded with Windows 10 – delivering on our promise of one familiar and consistent experience that transitions seamlessly across Windows devices from key apps like Office built-in to access all your key features via OneDrive and the cloud.
- Both Lumia 950 and Lumia 950 XL feature Continuum for phones, enhanced by the optional Microsoft Display Dock accessory. This Windows 10 feature allows people to use their phone like a PC by connecting it to a monitor and transforming it for larger-screen entertainment, or adding a keyboard and mouse to work like a PC with Windows 10 apps like Microsoft Office, while simultaneously taking calls or performing other tasks.
- As the latest premium handsets, these phones boast superior performance. Both devices feature a QuadHD AMOLED display featuring up to 564ppi, which means photos, videos and even simple reading show up well, even in sunlight.
- And Microsoft’s PureView technology is built into both Lumia 950 and Lumia 950 XL cameras, boasting a 20MP sensor and triple LED natural flash. The camera captures the perfect image, even in the most challenging conditions, and those photos can be automatically synced across all Windows 10 devices with the Windows Photo app and shared easily with friends and family.
- Integrated with Cortana, these phones are perfect for those who want to stay organised and efficient. Cortana works across your entire Windows 10 device family, but is with you all the time with these phones. Set her up to give news updates, calendar reminders, messages, appointments or even flight information.
- To make this all possible, both phones also have the latest-generation Qualcomm® Snapdragon™ processors to get these things done faster.
In Australia, customers can purchase Lumia 950 and Lumia 950 XL, starting at an estimated retail price of AU$999 by visiting Microsoftstore.com, the flagship Microsoft Store in Sydney, JB Hi-Fi, Harvey Norman or Optus. Commercial customers should speak to their authorized resellers.
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services, devices and solutions that help people and businesses realize their full potential.
Some information relates to a pre-release product, which may be substantially modified before it is commercially released. Microsoft makes no warranties, express or implied, with respect to the information provided here.
For more information, press only:
Samantha Beattie, Ogilvy PR, +61 2 8437 5372, email@example.com
For broadcast download of Lumia 950, Lumia 950 XL and the upcoming Lumia 550: Visit https://www.hightail.com/download/bXBZeUNOR0ZtMEpESjlVag
Note to editors: For more information, news and perspectives from Microsoft, please visit the Microsoft News Center at http://news.microsoft.com. Web links, telephone numbers and titles were correct at time of publication, but may have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://news.microsoft.com/microsoft-public-relations-contacts
 Sold separately.
 Cortana available in select markets at launch; experience may vary by region and device.