New Dynamics AX fuels business transformation in Azure cloud

John Leonard, General Manager, Microsoft Dynamics Australia

John LeonardToday I am excited to announce the launch of Microsoft Dynamics AX, the latest version of our flagship Enterprise Resource Planning (ERP) that is available in the cloud, hosted locally in our Australian data centres.

This new release of Microsoft Dynamics AX, which has been designed on and for Microsoft Azure, will continue that transformative revolution by empowering businesses to run their operations more intelligently and revolutionises the way they engage with their customers, run their operations and gather, analyse and utilise data.

It moves beyond traditional business solutions and brings together ERP, business intelligence, infrastructure, compute and database services in a single offering that enables organisations to run industry-specific and operational business processes that are extendable with specific solutions from partners.

Dynamics AX enables businesses to make smarter decisions faster, with access to real-time insights and intelligence on nearly any device, anywhere. It allows business processes to be quickly redesigned so they can innovate and realise genuine management insight and value in order to stay ahead of the competition.

It also gives businesses the ability to grow at their pace through the choice and flexibility of the cloud, allowing them to scale their operations globally to meet business needs. 

But any great technology needs to be complemented with a great user experience and this is where Dynamics AX really sets the bar high. The new user interface comes following a complete rethink on the user experience, applying extensive usability analysis to come up with a peerless operating experience.

Importantly, the feedback has been amazingly positive from the more than 300 partners and customers who have already had their hands on it.  In fact, a company from this region of the world, the prominent Australia and New Zealand-based Citta Design, will become one of the first retail Dynamic AX clients in the world when it goes lives on June 1.

Grant Taylor, the company’s COO, describes Dynamics AX as “the revolution we have been waiting for”, saying that the Azure platform, the integration with Office 365 and the new Power BI reporting will enable them to get to the front of the pack.

As Grant mentioned, Business Intelligence has been a focus because a large part of the value of a system like Dynamics AX lies in its ability to turn data into intelligent insights and to deliver outcomes from those insights. Dynamics AX, together with Azure SQL and PowerBI, delivers near real time analytics, embedded pervasively across the application. 

We’re really excited about what we believe is a breakthrough in near real time business intelligence based on the in-memory capabilities of Azure SQL as well as the beautiful visualisation of Power BI.  Users don’t need to leave their work to use a separate analytics tool – the business intelligence they need is right in the application. 

For partners, the new release also opens up a whole world of opportunities for the creation of industry solutions that can be discovered and deployed in a repeatable way in the Microsoft Azure Marketplace.

Today I’m also pleased to be able to share the news that new CSP Dynamics partners UXC Eclipse, Oakton and Sable37 are getting right behind the new opportunities being offered by the release of Dynamics AX.

As you can probably tell, I am really excited by this release. We believe it is transformative and marks the beginning of an exciting new chapter not only for our Dynamics AX solution, but also for what ERP can now do – with the power of the cloud – to bring intelligence to the forefront of running a business and managing operations.  It also serves as a showcase app for how to use the Microsoft Azure and how to use all of our data and analytics platforms. 


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