Micr s ft joins Australian Red Cross Blood Service’s #MissingType campaign

By Anna Howarth, Philanthropies Manager, Microsoft Australia

You might wonder why the Microsoft logo looks a little different today on Facebook and Twitter? Well, there’s a very good reason indeed.

Today, Microsoft Australia is joining dozens of Aussie businesses in removing the ‘A’ and ‘O’ type letters from their company branding to help the Australian Red Cross Blood Services address the urgent need for new blood donors.

In Australia, 87 per cent of the population have A and O blood types, which means these blood groups are in high demand by hospitals.

Unfortunately, there has been a drop in the number of people donating for the first time yet to meet patient needs over the next 12 months of the Australian Red Cross Blood Service needs 100,000 new donors.

Blood Service Chief Executive, Shelly Park, said blood transfusions saved lives and transformed health for millions across the world.

“But they are dependent on people donating blood,” she said, “whether it is patients receiving treatment for cancer, blood disorders, after accidents or during surgery, or new mums who lost blood in childbirth, blood is an absolutely essential part of modern healthcare.”

“We really hope that those Australians who can will be inspired by the Missing Type campaign to become blood donors.”

But when you consider an Australian is in need of blood every 24 seconds; it makes us all realise just how important it is to donate and make sure blood types – of all letters – are in close and ready supply.

For more information or to register to become a new blood donor please visit www.donateblood.com.au/missingtype


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