Xbox unveils its latest design… and it’s not what you might think

Not content with offering the ultimate entertainment and gaming access via the new Xbox One S console, available in 500GB and 1TB versions from today, the team at Xbox Australia has now turned its hand to the world of fashion design, releasing their first collection known simply as the ‘Xbox Onesie.’

Set to delight fashionistas and entertainment fans alike, the limited edition Xbox Onesie has been designed in collaboration with some of the country’s biggest film, TV, gaming and sports fans. The result… what can only be described as the perfect loungewear attire for true entertainment fans!

Not just your standard onesie, the Xbox Onesie comes with everything an entertainment enthusiast could need when streaming a favourite TV show or film, watching a sports match or playing the ultimate gaming session. The Xbox Onesie has been custom designed to enhance the entertainment experience with features including:

        Enlarged pockets to fit your Xbox Controller and Media Remotes

        Arm pouch to offer quick and easy access to your mobile phone

        Roll-able legs and arms to cater for all temperatures and seasons

        Forearm grips to prevent slipping on those ‘edge of your seat’ moments

        Extra-large hood to accommodate headsets for the ultimate gaming sessions

        Customised Gamertag embroidery

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Design panel contributor and pop-culture enthusiast Eva Beauregard and friend models the limited edition Xbox Onesie
Design panel contributor and pop-culture enthusiast Eva Beauregard and friend models the limited edition Xbox Onesie

So what might you be streaming or gaming when rocking the ultimate Xbox Onesie?

Xbox Australia has today released new research that shows Australian’s are consuming entertainment at an ever growing rate, with four in five Australians (84 per cent) streaming up to ten hours of entertainment each week.

The survey of over 1,000 Australians – commissioned by Xbox to celebrate the launch of the new Xbox One S console, identified The Big Bang Theory as the most streamed television show (20 per cent), beating Game of Thrones (15 per cent) and MasterChef (15 per cent).

James Bond, the world’s most revered secret agent, is the nation’s favourite film or TV character, followed closely by Game of Throne’s Mother of Dragons, Daenerys Targaryen, and the Lord Commander of the Night’s Watch, Jon Snow.

And if we’re gaming it’s likely that we’re playing Grand Theft Auto (18%), Tomb Raider or FIFA (14 per cent each) who took out the top three places for the nation’s favourite gaming franchise. The world’s most famous tomb raider, Lara Croft, was the most popular gaming character, followed by the iconic Sonic the Hedgehog in second and Master Chief from the Halo franchise in third.

When it comes to sport, the survey cemented our reputation as a sport-loving nation, with 23 per cent of Australian’s spending their leisure time watching various sports at home. Approximately two thirds (63 per cent) of the sport watched is Australian, with Aussie Rules (AFL) identified as the nation’s favourite sport (30 per cent), followed by NRL (20 per cent) and cricket (13 per cent) – with global heavyweights such as the NBA and English Premier League surprisingly at only 6 per cent each.

About the new Xbox One S console:

With High Dynamic Range (HDR) and 4K Ultra HD support for both Blu-ray and streaming services (including Netflix), the new Xbox One S is the most advanced Xbox ever and the perfect high-fidelity home entertainment device. Available from today with 500GB, 1TB or 2TB of storage, the Xbox One S is 40 per cent smaller than the Xbox One and comes complete with the new Xbox Wireless controller.

Starting at $399 AUD RRP, visit the Microsoft Store and other leading retailers for more information on the new Xbox One S, where entertainment fans can play the greatest games line-up of all time, including Xbox 360 classics, and access all of Australia’s best streaming services including Netflix, Stan, Foxtel Play, ABC iView, Ten Play, PLUS7, Twitch and YouTube.

For more details, please contact the Xbox@Ogilvy press office on team-xbox@xbox.ogilvy.com.au.

Notes to editors

Research conducted in June 2016 by Pure Profile based on a nationally representative sample of 1002 respondents.

About Xbox

Xbox is Microsoft’s premier entertainment brand for the TV, phone, PC and tablet. In living rooms or on the go, Xbox is home to the best and broadest games, as well as one of the world’s largest libraries of movies, TV, music and sports. Your favourite games, TV and entertainment come to life in new ways through the power of Kinect, Xbox SmartGlass and Xbox Live, the world’s premier social entertainment network. More information about Xbox can be found online at http://www.xbox.com.