A baby born this decade can expect to live into their 80s; a baby born in 1890 would be lucky to make it past 50. As a nation we are generally healthier and living longer. The Australian Institute of Health and Welfare’s most recent health report notes that our life expectancy is already one of the highest in the world, the incidence of heart attacks is declining, and we smoke less. However, despite the good news, more than 11 million Australians live with at least one of eight chronic conditions and need to navigate an increasingly complex environment. There is still opportunity for improvement. Only 40 per cent of Australians have adequate levels of health literacy to manage their day to day health. Initiatives by leading health and care company, Bupa, are designed to increase the health literacy of the population and empower people to achieve optimal health and wellness. Bupa already offer a range of health coaching services including management of ongoing conditions, a healthcare support service tailored for older Australians, a program supporting people following a hospital admission, and a service to help people navigate the aged care system. Nirasha Parsotam, Head of Health Systems Strategy & Integration at Bupa is part of a team that focusses on new ideas and initiatives to drive better health outcomes, enhance customer experience, and ensure value and affordability. She says that as part of their strategy, they are looking at four key areas: prevention and early intervention, connecting health and care, challenging health and care delivery, and pursuing health and care innovation. For a glimpse of the sort of health futures that this will foster, Parsotam highlights Bupa’s exploration of a more individualised and personalised approach for customers in their health and care needs.

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