Integrated partnership will include Gameplay, Events and Mixers, Content Series and more
TORONTO, Jan 12, 2023 – Xbox Canada and Paidia – a women-led gaming, technology and media company – have kicked off 2023 by announcing an extension of its exclusive partnership to accelerate both brands’ ongoing commitment to gender equality, diversity and inclusion in gaming and esports.
Since Paidia’s beta launch in January 2022, Xbox Canada has been a proud founding partner, committed to building a brighter future for women and diverse gamers . In 2023, both brands will continue to connect their communities through games with an integrated strategy leveraging Paidia’s platform of media and content, tournaments and gameplay, social and loyal community.
“At Paidia, our focus is on changing the game by building an aspirational brand that offers products, solutions and messages that authentically speak to women and diverse gamers, while also providing a safe and inclusive place for them to connect and play,” says Jill Kenney, CEO Paidia Gaming. “From the outset it is clear that Xbox shares the same passion and commitment as Paidia to support women and diverse gamers. We are proud to partner with them to further disrupt the industry, create culture and connect communities.”
Given the current state of accessibility and diversity within the gaming industry, Paidia and Xbox identified an opportunity and need for change. They are proven industry disruptors, making gaming inviting, entertaining and engaging, while fostering positive social connections. “At Xbox, diversity and inclusion is a strength because we believe gaming is for everyone,” said Matt Mamalyga, Senior Integrated Marketing Manager at Xbox Canada. “Together with Paidia, we will offer gaming experiences that everyone can enjoy and will celebrate all of the people who make up the gaming community here in Canada.”
What gamers can get excited about:
- In Person Mixers: Paidia Gaming, MYNNO and Xbox Canada will host monthly mixers at the Red Bull Gaming Studio in Toronto to celebrate the importance of gender equality, diversity and inclusion in gaming and esports. Hosted by Camille Salazar Hadaway and Kurston Timothy, each event will include fun gaming experiences as well as intimate conversations with some of the most notable community leaders in Canada shifting culture and disrupting the industry.
- Tournament Series: Ongoing tournament series to give diverse gamers an opportunity to play with their communities and master their skills in a safe and inclusive online space. Xbox and Paidia have already hosted multiple tournaments together including a women’s 2v2 Halo Series.
- Collegiate Women in Esports: Creating an inclusive and safe place for collegiate women to compete at the top of their game. Alongside EsportsU, Paidia and Xbox will host a matchmaking season and qualifier to send the first all women’s team to the CECC National Finals.
- Editorial and Content Series: Ongoing editorial and video content to educate and inspire. Tournament organisers, casters, players, together we will provide resources to up-level and support.
About Paidia Gaming:
Paidia is a women-led gaming, tech and media company that has created an inclusive gaming community that empowers diverse gamers to safely connect, learn and play. Founded and supported by women, Paidia is led by industry experts who are motivated to provide sophisticated solutions that encourage positive voices within the gaming community. The fully-integrated portal delivers a secure environment for gamers in search of a supportive, inclusive and kind community. It features media and content experiences, tournaments and gameplay, rewards and prizing, live and on-demand classes, as well as the opportunity to engage with like-minded gamers. Visit www.paidiagaming.com.
About Microsoft Canada:
Established in 1985, Microsoft Canada Inc. is the Canadian subsidiary of Microsoft Corporation (Nasdaq “MSFT”) the worldwide leader in software, services and solutions that help people and businesses realize their full potential. Microsoft Canada provides nationwide sales, marketing, consulting and local support services in both French and English. For more information on Microsoft Canada, please visit www.microsoft.ca.