Microsoft and designer Gavin Mathieu launched Hardwear – a capsule clothing collection designed to celebrate the creative superhero in all of us. The nine-piece collection reflective of the Normcore style includes tees, sweats, crewnecks, pants and more, and is available for purchase now at Microsoft.com/Hardwear.
Gavin Mathieu is the Founder and Creative Director of Supervsn Studios based in Los Angeles, California. Partners claim that cocreation began with a shared philosophy. At Microsoft they often say, ‘You don’t work here to look cool, you work at Microsoft to make others cool’, and Gavin’s thinking and history is right in line with that. With a focus on people rather than products, Gavin creates to uplift and empower others—a guiding principle and mission that drives everything Microsoft does “to empower each individual to achieve more”. Therefore, the collection is reflective of the Normcore style, a lifestyle aesthetic that puts the focus on individuals and not on the clothing they wear.
What Gavin has designed for this collection captures the spirit of Microsoft’s discussions on enabling people to move and create in a way that helps them make the most impact. Gavin believes, “humans are at their highest level of self when they create.” Microsoft’s believes that expression should be effortless. Therefore, Hardwear is simple and designed to reduce any distractions to creativity: it’s a nine-piece collection of tees, hats, sweats, jackets, and pants. Every piece is intentional, and there is meaning behind each item in Hardwear.
Learn more about Mathieu’s personal connection to Microsoft and what inspired his designs here: https://youtu.be/D6QzvS3hpGg