Microsoft has teamed up with creative networking community Glug to help people transform how they work.
As part of the year-long partnership, anyone attending a Glug event will be shown how using Microsoft’s range of Surface devices can reduce their workload and make life easier inside and outside the office via hands-on trials and demos.
Glug was set up in 2007 and now delivers talks and seminars in more than 35 cities across the world featuring speakers from MTV, the BBC and Getty, among others.
Its founders hope the tie-up with Microsoft will help people use technology to work from any location and at any time.
“Our partnership with Glug comes from our commitment to the creative community,” said Sally Elliott, Surface Strategy Lead at Microsoft UK. “We’ve focused on designing technology that enables creators to work more intuitively, without any interruptions to their creative flow, and that helps them be more mobile, taking them wherever inspiration strikes. We are excited to partner with Glug to help the creative community unlock creativity anytime, anywhere.”
The partnership includes the Surface Startup Club, which will see Microsoft partner with small businesses and offer them support to land new opportunities. Other initiatives include helping charities, Lunch and Learns that put speakers in creative agencies and Glug meets, which will see creative agencies host special evening events.
Ian Hambleton, founder of Glug, said: “Microsoft Surface is the perfect partner for us, they understand our aims and objectives, and we have a shared vision for how Surface can be of benefit to the creative industry.”
Pete Bowker, who has been named Chief Executive of the creative community, added: “Surface devices are amazing and I’m positive they going to make a big difference to the creative industries over the next few years. It’s the perfect partner for Glug.”
Microsoft research has revealed that 41% of business leaders believe they will have to use technology to dramatically change the way they work within the next five years in order to remain competitive.
