Never been a better time to own an Xbox 360
Hong Kong — September 3, 2012 — Today, Microsoft kicked off the upcoming holiday season with a blockbuster line-up of games and entertainment content to excite and delight Hong Kong fans in 2012. With numerous game titles launching, and the addition of popular interactive entertainment experiences this year, Microsoft continues to redefine the entertainment market with its portfolio. From treasured first party franchises like Halo 4 and Dance Central 3 to popular third party titles like Call of Duty®: Black Ops II, Resident Evil® 6, Tekken Tag tournament 2, Dead or Alive 5, FIFA 13 and interactive entertainment experiences like Xbox SmartGlass and Xbox Music, Microsoft will continue bringing home unparalleled game and entertainment experiences in another banner year for Xbox 360.
 |
 |
 |
Microsoft showcased a portfolio of games demonstrating that no matter what kind of game gets your heart pounding, Xbox 360is the only place to play all of this year’s biggest blockbusters and brand-new titles. Some of the biggest names to tour Asia in recent time joined forces to show their masterpieces:
- Forza Horizon – Ralph Fulton, Design Director, Playground games
- Dance Central 3 – Matt Boch, Lead Developer, Harmonix
- Fable The Journey – Tak Saito, Lead Artists, Lionhead Studios
- Nike+ Kinect Training – Marie Purvis, Global Trainer, Nike
- Call of Duty®: Black Ops II – James Lodato, Producer, Activision
- Dead or Alive 5 – Yosuke Hayashi, Studio Head, Team Ninja
- Tekken Tag Tournament 2 – Katsuhiro Harada, Games Director, Namco Bandai
- Xbox LIVE – Andrew Jenkins, Senior Category Manager, Microsoft
Microsoft also today showcased its bold vision for enjoying entertainment at home and on the go with Xbox SmartGlass. Launching later this year, Xbox SmartGlass is a new free Xbox app which enables your tablet and mobile phone to connect to your Xbox console in an intelligent way. The intelligence of Xbox SmartGlass makes your entertainment more engaging, Web surfing more effortless, and playing games more immersive by delivering companion content and control to enhance your TV experience.
“Xbox is on a mission to make the entertainment that you love even more amazing and we know Hong Kong fans will really love how we are lighting up their devices,” said Rennie Addabbo, Director of Sales & Marketing of the Interactive Entertainment Business at Microsoft Greater Asia.
In a further showcase of innovation and collaboration, Microsoft for the first time in Hong Kong showcased Nike+ Kinect Training. Rennie Addabbo with the help of Nike executives ushered in a new era of home fitness, unveiling “Nike+ Kinect Training” only on Kinect for Xbox 360. Featuring Nike trainers who work with some of the company’s top athletes, “Nike+ Kinect Training” is a custom training program rooted in elite Nike fitness and specifically designed to help athletes of all levels reach their potential in the comfort of their own homes.
Finally, to honor the fans of Xbox 360, Microsoft announced an exciting Xbox LIVE tournament in search of the ultimate gamer. “Putting a light hearted spin on the competitive spirit of gamers, the tournament pits you against your buddies. Wrestle your way to the top of the table in our featured games, and win USD$10,000 and 24 Carat Gold plated Xbox 360. Eight games. One champion. The brawl starts soon” said Rennie Addabbo.
Launching soon, both gamers and fans can take part in the tournament either by playing or submitting their videos.
Other than that, the Halo game series released its first game with Microsoft Xbox launched in Asia since 2002. To celebrate the 10th Anniversary of Xbox launching in Asia, as well as the launch of “Halo 4” on 6 November, Xbox 360 has organized an activity entitled “Designing Master Chief Memorable Edition Poster by Hong Kong Halo fans”. We are currently inviting local Halo gamers to join the activity in order to celebrate Master Chief’s return in Halo 4. All you need to do to participate is capture 15 in-game screenshots from “Halo Anniversary” or “Halo Reach” and share them at [email protected], including your gamertag, name, and contact number. All participants will earn a “Locus Helmet” or a “Deadeye Helmet” download code for use in Halo 4’s multiplayer mode, along with a free Master Chief Memorial Edition Poster. For detailed information, please visit Xbox 360’s Hong Kong Facebook page at https://www.facebook.com/xbox360hk!
With blockbuster content for everyone from the adventure hero to dancing superstar to the gadget lover, Xbox 360 is poised to unleash an unprecedented landslide of blockbuster content for everyone.
About Xbox
Xbox is Microsoft’s premier entertainment service for the TV, phone, PC and tablet. It’s home to the best and broadest games, as well as one of the world’s largest libraries of music, movies, TV and sports. With Kinect, Xbox 360 transformed gaming and entertainment in the living room with a whole new way to play games and find entertainment — no controller required. More information about Xbox can be found online at http://www.xbox.com.
About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is a worldwide leader in software, services and solutions that help people and businesses realize their full potential.
Xbox SmartGlass is available with select games and Xbox LIVE content and requires Internet connectivity and compatible devices. Xbox LIVE Gold membership (sold separately) is also required for some Xbox SmartGlass-enabled content and features. Available Xbox SmartGlass features may vary by device. See http://xbox.com/live.
Internet Explorer on Xbox requires Xbox LIVE Gold membership (sold separately).
Available content and features vary across regions.
Available content and features vary across devices. Games and media content sold separately.
Some information relates to pre-released products and services that may be substantially modified before commercial release. Microsoft makes no warranties, express or implied, with respect to the information provided here.
