To spearhead the “online property search” culture in Hong Kong And instantly connect home buyers with the house of their dream
Hong Kong – September 6, 2012 – As the internet has become the most powerful source of information in today’s world, Hong Kong property buyers and investors have moved online for instant search of the latest property listings, transactions, news and content. GoHome.com.hk, Hong Kong’s No. 1 Property website, and MSN Hong Kong, the world’s leading internet sites and services provider, announced today that they are joining hands to launch an all new MSN GoHome Property Channel in Hong Kong for more than 3.6 million users of MSN HK.
Beginning September 2012, members of MSN Hong Kong will be able to access the most comprehensive real estate listings for purchase or for rental, latest information on new property rollouts, real estate news, blogger insights, instant property transactions and more. A truly valuable tool in today’s fast-changing real estate marketplace, MSN GoHome Property Channel is a direct response to consumer needs. A survey conducted by CSG Research in May 2012 found that over 90% of property owners and prospective buyers aged between 23 and 49 have chosen the internet as the most prevalent source of info on property and rates the internet 35% point higher than traditional media in terms of comprehensiveness, credibility and usefulness.
“MSN HK is excited to join hands with the No. 1 real estate website, GoHome.com.hk, to launch an all new real estate channel on the MSN HK platform,” said Leslie Chu, General Manager of Microsoft Advertising and Online Services Business Group (Hong Kong, Macau and Taiwan). “The channel will provide MSN HK users with the latest, fastest and most comprehensive real estate and related information. We are confident that the channel will become a most popular and authoritative source of property content and will play an important role in driving the “online property search” culture in Hong Kong.”
Miss Catherine So, Regional General Manager of GoHome.com.hk added: “GoHome.com.hk, with over 10 years of experience in providing online real estate information in Hong Kong, attracts over 700,000 individual visitors and 8 million page-views per month. This partnership with MSN HK, the most popular Internet services provider in Hong Kong, not only marks an important milestone for our business, but also further solidifies our leadership position in the online real estate space.”
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GOHOME.COM.HK AND MSN HK IN PARTNERSHIP
(From Left to Right) Ms. Catherine So, Regional General Manager, GoHome.com.hk, Mr. Shaun Di Gregorio, Chief Executive Officer, iProperty Group, Mr. Adam Anger, General Manager, Advertising & Online, Microsoft Greater China Region, Mr. Leslie Chu, Country Manager, Taiwan, Hong Kong and Macao, Advertising & Online, Microsoft |
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About GoHome.com.hk
GoHome.com.hk is Hong Kong’s No. 1 online property platform, with a market-leading presence among HK property buyers and real estate professionals. Established in Hong Kong in 1999, GoHome.com.hk focuses on providing value-added property searches and related information and services. It has built a strong and sustainable business backed by unmatched Hong Kong local intelligence. The website outperforms other local real estate portals with the highest traffic, user and listing figures, making it the most popular property portal for home buyers in Hong Kong and the most effective online advertising platform for real estate and related businesses. GoHome.com.hk was named Marketing Magazine’s “Property Portal of the Year” in 2011 and 2012 and was awarded “Best Property Developer Partner- Most Comprehensive Property Website” by the Capital Magazine in 2012.
The leading property platform is part of the iProperty Group (ASX: IPP) which owns Asia’s no. 1 network of property websites under the iProperty.com umbrella brand.
About iProperty Group Limited (www.iproperty-group.com)
Listed on the Australian Securities Exchange, the iProperty Group (ASX:IPP) owns and operates Asia’s No.1 network of property websites under the iProperty.com umbrella brand. Headquartered in Kuala Lumpur, Malaysia, the Company is focused on developing and operating leading property portals with other complementary offerings in Asian markets. It currently operates market leading property portals in Malaysia, Hong Kong, Macau, Indonesia and Singapore, and has investments in India and Philippines. With further expansion planned, the iProperty Group is continuously working to capitalise on its market-leading positions and the rapidly growing online property advertising market throughout the region. Along with 18 property websites across the region, the Group’s portfolio also includes the first comprehensive regional commercial property website, CommercialAsia.com, as well as a regional property exhibition business and monthly property magazines in Malaysia and Indonesia.
iProperty Group Network of websites:
• Malaysia: iProperty.com.my
• Indonesia: rumah123.com and rumahdanproperti.com
• Hong Kong: GoHome.com.hk
• Macau: vProperty.com
• Singapore: iProperty.com.sg
• Commercial: CommercialAsia.com
• India: in.iProperty.com
• Philippines: iProperty.com.ph
• Events: expo.iproperty.com
• Luxury: iLuxuryasia.com
About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realise their full potential.
About MSN & Windows Live
MSN attracts more than 465 million unique users worldwide per month. With localized versions available globally in 42 markets and 21 languages, MSN is a world leader in delivering compelling programmed content experiences to consumers and online advertising opportunities to businesses worldwide.
Windows Live(tm), a comprehensive set of personal Internet services and software, is designed to bring together in one place all the relationships, information and interests people care about most, with enhanced safety and security features across their PC, devices and the Web. MSN and Windows Live will be offered alongside each other as complementary services. MSN Hong Kong Homepage is http://hk.msn.com.
