Local research shows that Hong Kong working professional demands a converged device that meets the needs of a converged life
HONG KONG — August 28, 2014 Microsoft Hong Kong today announced the retail availability of Surface Pro 3 in Hong Kong. The latest in the Surface lineup, Surface Pro 3 is a lightweight tablet that delivers the power and performance of a laptop. Hong Kong customers can now buy Surface Pro 3 Intel® Core™ i3, i5 or i7 models at around 70 retail stores from four authorized retail partners, including CSL Mobile Limited, Fortress, Suning, Wilson Communications, as well as MicrosoftStore.com in Hong Kong, starting at HK$6,288. Surface Pro 3 is now available in 28 markets around the world.
A converged life demands a converged device
Surface Pro 3 is designed for consumers who are looking to simplify their digital lives. According to a research commissioned by Microsoft, 50 percent of working professionals in Hong Kong are mobile, and 68 percent of working professionals own three or more types of devices – smartphones, laptops, tablets or desktop computers. 44 percent of those surveyed carry both their laptops and tablets around because they cannot find a single device for both work and leisure. This creates unnecessary weight, cost and loss of productivity. The research also shows that 40 percent of working professionals intend to purchase hybrid devices within the next 12 months.
Surface Pro 3 can help working professionals in Hong Kong lighten their loads while keeping them more productive on the go. Surface Pro 3 offers multiple processor, RAM and storage options in a sleek design that, with a simple click, transforms from a perfectly balanced tablet to a full-functioning laptop.
“Our research is clear: people want just one device that does everything,” said Horace Chow, general manager, Microsoft Hong Kong. “Nowadays, people’s lives are more converged. A converged life demands a converged device empowering people to do more with less, without sacrificing power, mobility and productivity. Our vision is that Surface Pro 3 is the tablet that can replace your laptop – packing all the performance and utility of a fully powered laptop into a thin, light and beautifully designed tablet. You’ll love being able to carry just one device for your next class, workday or weekend getaway knowing you have all the power you need.”
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“The Surface Pro 3, based on the 4th generation Intel® Core™ processor, delivers the best experience and full benefits of Windows and Intel products. Designed in sleek thin and light form factor and adding Intel HD graphics, we believe Surface Pro 3 will bring compelling performance and experiences to both consumer and enterprise users,” said Gregory Bryant, Vice President and General Manager, Intel Asia-Pacific and Japan.
Surface Pro 3 is ideal for anyone who wants to streamline his or her digital work and digital lifestyle and get stuff done. Not just mobile professionals, but also students and people in business environments who need high levels of corporate access, data security and central manageability. More information can be found in the Surface Pro 3 website: http://www.microsoft.com/hk/surfacepro3.
Experience Surface Pro 3 at caffè HABITŪ to win a prize
To celebrate the official launch of Surface Pro 3 in Hong Kong, Surface Pro 3 will have a joint promotion with caffè HABITŪ, where all 13 caffè HABITU outlets will be decorated in the Surface Pro 3 theme and the outlet in Festival Walk will be branded as Surface café. Customers at caffè HABITU can also enjoy a HK$200 deduction when purchasing Microsoft Office (excluding Office 365 Personal) and a HK$100 deduction when purchasing an Arc Touch mouse (Surface edition) upon purchasing a Surface Pro 3 at designated retailers with a specific coupon (please refer to the coupon for more details on the offer). Starting from September 6 to 27, 2014, a TechBench will be set up in four designated caffè HABITŪ outlets located at The One, CityPlaza, Gloucester Road and Hutchison House on every Saturday from 2 to 4pm. Experienced customer service officers will be stationed on site to assist customers trying out the new Surface Pro 3. In addition, customers visiting caffè HABITŪ can enter a “Design Your Latte Art” competition during the TechBench to design their own Latte Art with Surface Pro 3 and share with their friends on Facebook. 10 winners will be selected to win a HK$1,000 gift set and their winning Latte Art design will be used by caffè HABITŪ for their drinks.
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About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
