Doubling the Surface portfolio and redefining the next generation of computing devices
for creators, mobile professionals and college students
Hong Kong — June 13, 2017 — Today, Microsoft brings the whole new Surface family to the Hong Kong market, with the new Surface portfolio showcasing new categories and products. The complete Surface family line-up includes the new Surface Studio, the new Surface Laptop with Windows 10 S, the most versatile laptop, the new Surface Pro, as well as the Surface Book series which is now available in market. Kevin Wong, Founder of Origami, and Yvonne Chow, Design Director of M Moser, joined the event at PMQ, Central, and shared their user experiences on how Surface empowers them and their organizations to achieve more.
Surface responds to customer demand with expanded portfolio and new markets
“Surface is an evolutionary journey that is full of vision and innovation,” said Horace Chow, General Manager, Microsoft Hong Kong. “With every new release, we have continued to push boundaries on portability, productivity, performance and design and that’s also what we have done with all new models. We are proud of doubling the portfolio in the new Surface family and launching incredible devices that reinvent productivity and unlock the creator in all of us.”
“Surface Studio was especially designed with the creative process in mind while the new Surface Pro allows us to advance the 2-in-1 category by delivering the versatility of a powerhouse laptop and a mobile creative studio in one thin, lightweight device. The Surface Laptop refreshes the classic laptop, giving it a more personal and secure touch, while the Surface Book with performance base redefines the ultimate laptop experience.”
“Surface Pro amazed me with its optimal blend of performance and portability. All the original designs of Origami products were created by Surface Pro devices,” said Kevin Wong, Founder of Origami. “The new Surface Pro device, together with the new Surface Pen, will now help me to bring the next generation of our Origami product to a new level. The super-fast digital pen with quadrupled pressure sensitivity than Surface Pro 4, plus tilt sensitivity and 21 milliseconds of latency, enables me to sketch designs with the highest level of precision, and the enhanced pixel sense display makes the colours super vibrant. The new Surface Pro is the perfect product of meticulous engineering and beautiful design for a product designer and entrepreneur like me.”
“I am thrilled with the design of the Surface Studio. The zero gravity hinge which adapts to individual creators gives the most natural level of interactivity. The higher professional-grade power improves performance for all kinds of creation,” said Yvonne Chow, Design Director of M Moser. “Surface Studio can help interior design companies like us to better engage with our clients as it is supported by many creative applications such as Mental Canvas that can bring ideas easily to life with its 3D capabilities.”
Doubling the Surface Family to give all choices that the customer needs
Surface Studio – Turn your desk into a creative studio
The Surface Studio is designed to capture people’s imagination with a completely new way to transform a workstation into a powerful digital canvas. Supported by the new Surface Pen & Surface Dial, it enables creators to immerse into their creations working with both hands at the same time they can zoom into their creations. The excitement around Surface Studio is clear; digital artists, architects, and executives are using this beautiful PC to get things done with outstanding creativity
New Surface Pro – The most versatile laptop
The new Surface Pro has been redesigned from the inside out to deliver high performance and exceptional battery life in a laptop that is this thin, lightweight and with very low noise levels. The Surface Pro features up to 13.5 hours of battery life, more than 2.5 times faster than Surface Pro 3, and providing unmatched versatility and mobility in a lighter and more refined design. With a new hinge that adjusts to 165 degrees, the Surface Pro takes the immersive experience of creating on Surface Studio, and brings it to life in a highly portable form factor. The entire keyboard is wrapped in soft yet durable Alcantara® material, creating a comfortable palm rest and beautiful aesthetic.
Surface Laptop – Performance made personal
The Surface Laptop was built to refresh the classic laptop form factor that consumers, especially college students, have been asking for. The Surface Laptop brings together Windows 10 S – streamlined for superior performance and security – with the latest hardware innovations from Surface to deliver the perfect balance of portability and power in a sleek design. The Surface Laptop is Microsoft’s most personal laptop, and it comes in four rich tone-on-tone colors – Platinum, Burgundy, Cobalt Blue and Graphite Gold – catering to individual styles.
Surface Book with Performance Base – The ultimate laptop. Now more powerful than ever.
The Surface Book with Performance Base was made even better by adding twice the graphics power and 30% more battery. Surface Book is built for extreme performance, giving you fast access to programs, videos and music. Also, it delivers rich images and gaming power with an optional discrete graphics card that can handle intense professional tasks.
Availability and Pricing
Starting at HKD6,988 for the new Surface Pro, and HKD24,888 for the new Surface Studio, the new lineup will be officially available for purchase from select, designated retailers in Hong Kong including Fortress, Broadway and Suning, and online at Microsoft Store from 15 June. Starting at HKD7,888, the Surface Laptop will be coming to the Hong Kong market, with timings and color choices to be announced shortly. Surface Book with Performance Base is now available in the market, offering price starting at HK$18,588 whereas the price of Surface Book starts at HK$10,588.
Microsoft has teamed up with Finnish design firm Marimekko for a collection of accessories for Microsoft’s Surface devices. The collection will be sold online exclusively at the Microsoft Store starting on June 15, with four Marimekko-patterned skins available at HK$299 each. The collection will expand in the fall.
Microsoft (Nasdaq “MSFT” @microsoft) is the leading platform and productivity company for the mobile-first, cloud-first world, and its mission is to empower every person and every organization on the planet to achieve more.
For more information, please contact:
Microsoft Hong Kong Limited
Tel: +852 2804 4130
Hill+Knowlton Strategies for Microsoft
Tags: Microsoft Surface