Microsoft Relationship Sales (MRS) solution to help accelerate deal closing
22 September 2017, Hong Kong –– Microsoft Hong Kong today announced the general availability of the first integrated offering following its acquisition of LinkedIn – the Microsoft Relationship Sales (MRS) solution. MRS brings together LinkedIn Sales Navigator and Microsoft Dynamics 365 for Sales to help sellers identify the right business decision-makers, build stronger relationships at scale, while achieving higher productivity.
LinkedIn Sales Navigator taps into the power of LinkedIn’s network of professional members and the data that underlies it to help sellers focus on the right people, stay updated about key accounts, and build trusted relationships along the way. Microsoft Dynamics 365 for Sales is a customer engagement solution that provides the insights and guidance sellers need to successfully deliver personalized engagement.
Powered by Microsoft’s machine learning engine, the integrated MRS provides relationship-centered insights that help sellers deliver the authentic, personal engagement that today’s customers demand, and offer sales insights based on customer needs.
Market research reveals that close to 7 people are involved in a buying decision, 20% of decision-makers change roles every year and 87% of customers have a favorable impression of a salesperson introduced through their network. Relationship selling is playing an increasingly important role in successful businesses as it combines connections, insights and process. Results indicate that strong relationships build a sustainable pipeline.
“LinkedIn is the world’s largest and most valuable professional network of more than 500 million members and Microsoft is a leading company in cloud and AI. We are pleased to see the synergies between LinkedIn and Microsoft starting to yield positive results with the introduction of this new business application, providing an incredible opportunity for businesses to grow by engaging customers better as part of their digital transformation,” said Cally Chan, General Manager of Microsoft Hong Kong.
MRS is a purpose-built application that any organization can use, and scale based on organizational needs. Microsoft is making it easier for customers to take advantage of this solution by introducing a single offer that is roughly half the cost of competitive solutions in the market, thus empowering sellers and marketers to achieve more.
With MRS, sellers can get insights that empower them to find the right decision-makers and influencers, offer recommendations and insights based on actual customer needs, and build personalized one-on-one relationships at scale. The solution brings together disparate data across CRM programs, social networks and productivity systems, such as Office 365 and LinkedIn, so sellers can finally make sense of the data they already have and unify the sales experience around relationships.
JOS is an early adopter customer of MRS in Hong Kong. “Sales Navigator and Dynamics have proven to be powerful tools for JOS in the past. Their integration into Microsoft Relationship Sales is an exciting opportunity for us to further develop our social selling expertise and engage our customers in a more relevant, focused and productive manner,” said Mark Lunt, Group Managing Director of JOS.
For more information about the Microsoft Relationship Sales solution, please click here for details.
Microsoft (Nasdaq “MSFT” @microsoft) is the leading platform and productivity company for the mobile-first, cloud-first world, and its mission is to empower every person and every organization on the planet to achieve more.
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