By Kelvin Tse, Director, Global Partner Solutions, Microsoft Hong Kong
Partnership is central to our 30-year story in Hong Kong. Over the years, our commitment to partnership has empowered our customers to achieve more together, drive success and accelerate their digital transformation, as well as navigate the new and unfamiliar and to lead with purpose to strengthen our customers’ competitive edge.
In today’s new normal, technology and innovation create infinite possibilities. Thirty years on and stronger, we are committed to providing the right resources and guidance to our 1,900 partners in Hong Kong, and together we empower our customers to move with confidence and achieve their goals.
Microsoft Partner Network
Our Partner Network in Hong Kong and in the 190 countries where we operate is what sets us apart. It delivers on our commitment to customer growth because our ecosystem is the largest in the world and is what makes Microsoft the first choice for any business with a plan to go global from Hong Kong. By aligning our go-to-market engines and our global sales force with this ecosystem, we deliver innovative, trusted solutions to solve customer needs as they digitally transform.
- Build: Microsoft is the only global technology company that can provide 360-degree support to our partners. From backend administrative set up to frontline co-sell, our partners are assured to have guidance and resources every step of their way, so they can focus on their core business. We also host large scale events for our partners worldwide to connect with each other, including our annual Microsoft Inspire which is a great opportunity for partners around the world come together, exchange latest industry trends, as well as receive the latest updates of services and products from Microsoft.
- Go-to-Market: Our deepened go-to-market support and resources enable our partners to accelerate their time to market, generate more leads, and grow their cloud businesses from Hong Kong. Our investment in this area also grows year-over-year, with a focus on value-added elements such as marketing activities and workshops. Microsoft also helps promote our partners’ solution globally through Microsoft Marketplace which invites partners to catalog their solutions and connect them to businesses, organizations and government agencies around the world in more than 100 countries and regions.
- Co-sell: We provide sales opportunities for our partners to reach new customers and markets, helping them to accelerate scale-up opportunities in Hong Kong and beyond. Through co-sell, Microsoft partners now have more ways to reach more customers by tapping into the largest customer base in the industry and leveraging our global brand, sales teams, and distribution networks to sell their own solutions and accelerate their business growth.
Congratulations to our Partners of the Year
I’d also like to take this opportunity to congratulate PricewaterhouseCoopers Limited, who has been named as 2021 Microsoft Partner of the Year for Hong Kong. The company was honored among a global field of top Microsoft partners. The Microsoft Partner of the Year Awards recognize Microsoft partners who have developed and delivered exceptional Microsoft-based solutions during the last 12 months, an unprecedented time for any company. The awards were classified into 56 categories globally, with honorees chosen from a set of more than 4,400 submitted nominations from more than 100 countries worldwide.
PricewaterhouseCoopers Limited accelerated Security Assessment and Managed Security Service, drove more than 24,000 Microsoft Defender for Endpoint seats and three Security Operations Centers (SOC) Wins across different segments, and established a Purple teaming practice to simulate real-life hacking and defense scenarios with Microsoft Defender in its Darklab. The company engaged different customer cases on Sentinel and SAP on Azure to help clients enhance their cybersecurity posture and drive market demand for cloud.
At Microsoft Partner Forum today, we also recognized the achievements of the following companies:
| 2021 Award Category | Hong Kong Award Winners |
| Top MSP Partner | SoftwareONE Hong Kong Limited |
| Top SI Partner | Eastech Systems Ltd |
| Top ISV Partner | KBQuest Hong Kong Limited |
| Top Innovative Partner | EY Mtel Solutions Limited |
| Top CSP Indirect Reseller | HKBN Enterprise Solutions Limited |
| Top CSP Direct Partner | Hong Kong Telecommunications (HKT) Limited |
| Top Dynamics Partner | Tectura Hong Kong Limited |
| Top Security Partner | Superhub Limited |
| Top Surface Partner | Xenus Technology Limited |
| Top Data and AI Partner | Leading Edge Group Limited |
These partners go above and beyond, delivering timely solutions that solve the complex challenges that businesses around the world face, helping customers realize their full potential with Azure cloud services, and beyond. I am proud to congratulate each winner and finalist and look forward to work with our partners together to make more possible in years to come!
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