Business Standard: Microsoft bets big on huge SMB base in India
With the country moving ahead with 3G and 4G technology and most small businesses taking a smartphone first approach, Microsoft believes that it is in a much better position to cater to these SMBs in different parts of India. Meetul Patel, General Manager, SMS&P (Small and Midmarket Solutions & Partners), Microsoft India, said, “Under our mobile first approach, we provide SMBs various efficient and low cost tools. Our target is to reach out to the maximum number of the 40 million SMB base in the country. Therefore we are raising awareness via various industry bodies, government agencies, academia, NGOs. SMB organizations are adopting the cloud more quickly than larger enterprises, which gives them a distinct advantage to adapt faster, quickly and enable employees to work anywhere at any time. All this has led to a growing demand of customized and/or tailor-made solution from different industry sectors.”