BLK Super Specialty Hospital Chooses Microsoft Dynamics CRM Online to Improve Patient Experience and Staff Efficiency

New Delhi, January 23, 2015: BLK Super Specialty, a 650-bedded hospital providing tertiary care, is migrating to Microsoft Dynamics CRM Online to enhance patient experience by leveraging data insights. By providing dashboard views of crucial information about the patient in real time, the CRM offering will enable BLK’s medical staff to make timely and effective decisions, improving patient experience, care as well as the overall efficiency of the staff. BLK Super Specialty Hospital has chosen Microsoft CRM Online because it is easy to set up and use and, along with Office 365, significantly enhances patient relationship management.

Mr. Naresh Kapoor, Director – BLK Super Specialty Hospital said, “We want to provide our patients with world class services in treatment and care. Microsoft Dynamics CRM Online will help us with key insights to achieve this goal by enabling us to maintain a single information repository, giving 360- degree view of patients’ history. This will also help us improve post-discharge engagements and manage patient feedback. This solution integrates well with our Hospital Information System (HIS), supporting us in keeping the patient profile updated real-time, for preventive care and provide patients with a seamless experience-making us future ready.”

Samik Roy, Director – Microsoft India said, “Data insights help support and strengthen businesses across the organization. When it comes to healthcare, these insights impact not just growth but more importantly, the well-being of people. The current deployment will allow healthcare practitioners to access information anytime, anywhere on a device of their choice, resulting in a timely response and better patient care.”

BLK has already deployed Microsoft Dynamics NAV business management software and Office 365. The current CRM deployment will provide an ideal architecture – a hybrid setup with both on-premise (NAV) and cloud solution (CRM Online). With this deployment, Microsoft has entered a new phase in its relationship with the hospital in terms of complete support.

About Microsoft Dynamics CRM

Microsoft Dynamics CRM is the customer relationship management (CRM) business solution that drives sales productivity and marketing effectiveness through social insights, business intelligence, and campaign management in the cloud, on-premises, or with a hybrid combination. Customer relationship management (CRM) can help reduce costs and increase profitability by organizing and automating business processes that nurture customer satisfaction and loyalty in the sales, marketing, and customer service fields.

About Microsoft India

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services, devices and solutions that help people and businesses realize their full potential. Microsoft set up its India operations in 1990. Today, Microsoft entities in India have over 6,500 employees, engaged in sales and marketing, research and development and customer services and support, across nine Indian cities – Ahmedabad, Bangalore, Chennai, Delhi NCR, Hyderabad, Kochi, Kolkata, Mumbai and Pune. Microsoft is committed to touching and transforming lives and businesses in India through technology.

 About BLK Super Specialty Hospital

BLK Super Specialty is one of the biggest private hospitals in the National Capital Region (NCR) with a capacity of 650 beds including 125 critical care beds. The outpatient services are spread on two floors with 57 consultation rooms. All ambulatory services have been designed with the intent to create dedicated areas for all specialities with their interventional services in close vicinity. The Hospital has 17 state-of-the-art well equipped modular operation theatres with three stage air filtration and gas scavenging system to ensure patient safety. All the Operation Theatres are fitted with best in class pendants, operating lights, anesthesia work stations and advanced information management system. Therefore, whether it is the proximity of diagnostic services and blood bank to the Emergency or one of the best Endoscopy suites to ensure timely and efficient services, the infrastructure speaks about BLK’s commitment for ‘A PASSION FOR HEALING’. BLK Super Speciality Hospital is equipped with most modern infrastructure and pool of eminent experts at various Center of Excellence. Among others, the hospital has Asia’s one of the largest Bone Marrow Transplant Unit with facilities of blood irradiator. The Hospital has integrated some of the most advanced technologies for patient services which include Cyberknife VSI – Asia Pacific’s first whole body robotic radio-surgery system for treatment of inoperable sub milli meter  tumors; latest generation PET CT Scan machine; a TriologyTx Linear Accelerator with cone beam CT for Radiation Oncology; advanced nuclear medicine programme, Bi plane cath lab for Neuro sciences interventional program.

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