Bloomberg: Microsoft and Netflix extend partnership
Microsoft and Netflix announced extension to its partnership. Mohammed Arif, Windows and Devices Group Lead, Microsoft Gulf, said, “This partnership is a win for the customers we serve. We have a long relationship with UAE consumers, through Windows, Office and our many device brands, such as Xbox, Surface and Lumia. Those same consumers have now embraced the Netflix brand, demonstrating a thirst for the quality content on offer from them. By teaming up like this, we both create awareness in a crowded market and demonstrate to our customers that doing more can also mean having fun.”