Live Mint: Microsoft reinvents Outlook
Email, as we know it, is changing—and so is Microsoft’s strategy for its cornerstone product, Outlook. Recently, the company announced partnerships with third-party companies to integrate additional functionalities—including those from Uber, Yelp, Evernote, PayPal, and Boomerang—into Outlook email. This announcement suggests a shift towards a platform strategy, whereby Microsoft acts as an intermediary connecting third parties with Outlook users.