Microsoft announces Trade-In Scheme for SMBs to leap to the Cloud with Windows Azure

Bengaluru ,21st March 2014: Microsoft Corporation (India) Pvt. Ltd. today announced the launch of a Trade-In Scheme for Small and Medium Businesses (SMBs) in India. Through this scheme customers can sell their legacy hardware with the option to use the proceeds towards obtaining monthly credit on Windows Azure, based on an upfront initial commitment.

“SMBs are the force drivers of the Indian economy and require agile, flexible and scalable infrastructure to help manage their costs well. This is a fantastic opportunity for SMBs to get value for their legacy hardware and at the same time leap to the cloud using Windows Azure. This transition will help them reduce maintenance costs and get future ready on a modern platform.” said Karan Bajwa – Managing Director, Microsoft India.

Windows Azure is an open and flexible platform on the cloud that allows users to build, deploy and manage applications on a Microsoft-managed datacentre. Once SMBs have opted for Windows Azure usage based on the exchange value of their legacy hardware [See Box] they will be able to work with any of Microsoft’s Azure circle partners to migrate and expand their infrastructure on Windows Azure. The Trade-In scheme is yet another step in a series of initiatives that Microsoft has undertaken to enable SMBs to leverage the opportunity and value that cloud offers.

microsoft azure event

microsoft azure event
April 15, 2014

Downloads: Web

How the scheme works:

  • Organizations must register through a toll free number 1800 3070 4660 or login to
  • Microsoft Authorized Hardware Recycle Partner will contact the participant to assess the residual value of the hardware.
  • Post evaluation, the recycle partner will offer a trade-in quote for the hardware to the scheme participant.
  • The recycle partner will arrange to collect the hardware from the participant’s premises.
  • Recycle partner will provide a Purchase Acknowledgement, an eligibility to avail the benefits of the Trade-In Scheme.
  • Based on the residual value of the old hardware determined by the recycle partner, the participant can use the proceeds to obtain monthly credit on Windows Azure, based on an upfront initial commitment.

“As we work with SMBs, it is clear that they are looking at growing their businesses with minimal investments. This is a great opportunity for them to convert their existing capital expenditure to operating expenditure and scale as they grow.” said Phani Kondepudi – CEO 3X3 Connect.

“We believe this is a game changer for our SMB customers who have deployed their legacy servers in a co- located model to transition to a public cloud.” said Ajith George- Co-founder and Director, Sysfore.

The cloud model provides businesses significant benefits in terms of economics, agility and focus. “With the new Trade-In scheme, SMBs will now have the opportunity to jumpstart their transition to the cloud and reap significant benefits.” said Meetul Patel, General Manager, Small and Medium Businesses, Microsoft India. The Trade-In Scheme is valid from March 20, 2014 to June 30, 2014.

Microsoft is committed to the SMB segment in India. Through its 10,000 strong partner network, Microsoft is reaching SMBs in over 250 cities in India.

About Microsoft India
Founded in 1975, Microsoft (NASDAQ “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. Microsoft set up its India operations in 1990. Today, Microsoft entities in India have over 6,000 employees, engaged in sales and marketing, research and development and customer services and support, across nine Indian cities – Ahmedabad, Bangalore, Chennai, Hyderabad, Kochi, Kolkata, Mumbai, New Delhi and Pune. Microsoft is committed to touching and transforming lives and businesses in India through technology.

For more on Microsoft India:
Log onto:

twitter Follow us on:
facebook Follow us on:

Related Posts