Microsoft enables Digital India with powerful yet affordable Windows 10 devices

Jaipur, April 11, 2017: India is on a journey of digital transformation and Microsoft, along with its India OEM partners, is helping the country by creating an innovative Windows 10 device portfolio that provides powerful yet affordable computing to the largest segments of our populace. Microsoft is truly committed to the Indian market and focuses on three key pillars i.e. powerful yet affordable computing for the masses; bringing choice to the market through innovative form factors; securing the consumers digitally and in turn, empowering every person and organization to achieve more.

Today, Microsoft along with its India OEM partners showcased a wide range of Windows 10 computing devices for first-time buyers. The devices spanned various form factors and price points starting from Rs. 9,999/-, which included Micromax 2-in-1s and Canvas laptops, iBall CompBook 2-in-1 and laptop series, Lava TwinPad, RDP ThinBook and Global Space amongst others. The devices showcased are in line with Microsoft’s commitment to foster new opportunities, drive innovation and increase productivity with Windows 10.

Talking about Microsoft’s commitment towards Digital India, Mr. Priyadarshi Mohapatra – Country General Manager, Consumer & Devices Sales, Microsoft India, said, “At Microsoft we are working closely with our India OEM partners to empower students, small & medium-sized entrepreneurs and households with powerful, secure yet affordable Windows 10 devices that allow them to be productive and achieve more. We have designed a wide range of devices with innovative form factors and price points, and would now be looking at helping them use the Microsoft Cloud effectively.”

Sandeep Parasrampuria, CEO, iBall said, “Our strategic partnership with Microsoft and Intel helps support the digital transformation of India. It is our continuing endeavor to innovate and introduce robust products with the latest technologies. In this era of touch screen devices, we have established the right connect with the dynamic needs of today’s aspiring audience.”

Vikram Redlapalli, Founder & Managing Director, RDP Workstations Pvt. Ltd., said, “At RDP, we believe in creating devices that help businesses increase their efficiency and widen their market. Our partnership with Microsoft will help us bring in more devices that are affordable and easily accessible, with the most secure windows ever, Windows 10.”

The new range of Windows 10 PCs and tablets offer rich new user experiences and scenarios that Windows 10 enables including Start Menu enhancements, Universal Windows Apps, multitasking capabilities, and high-grade security features. In addition, these devices also light up capabilities with the latest innovations such as Cortana, Microsoft Edge and Windows Hello.

Talking about his experience with an India OEM device, local Jaipur resident, Narendra Kumar Mishra (team leader at an automotive company) said, “This device has opened up multiple avenues for both my daughters. One is in B. Sc. 2nd year and the other is in Class 7, and they use it extensively for their education. The high quality of the device (long battery life, excellent sound quality, light weight, etc.), affordable price and genuine Windows 10 make it a great choice.”

Windows 10 has seen a great momentum with 400 million monthly active devices across the world. Microsoft and its India OEM partners are encouraged by the response to Windows 10 and are committed to develop an enhanced device ecosystem running Windows 10.

About Microsoft India

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services, devices and solutions that help people and businesses realize their full potential. Microsoft set up its India operations in 1990. Today, Microsoft entities in India have over 8,000 employees, engaged in sales and marketing, research and development and customer services and support, across nine Indian cities – Ahmedabad, Bangalore, Chennai, Delhi NCR, Hyderabad, Kochi, Kolkata, Mumbai, and Pune.

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