Microsoft and KidZania share good practices for holistic and collaborative cyber-physical safety of children

64% Indian youth face online risks such as cyber bullying and harassment 75% know a friend or family member who has been subjected to online harassment 44% have met the perpetrator of the risk; but only 50% know where to get help if needed. (Source: Microsoft Digital Civility Index Report, 2017)

New Delhi, 8th November 2017: According to Dr. Jyoti Kapoor, Sr. Psychiatrist, Paras Hospitals, “As parents we need to be more attentive and alert about our child’s surroundings both, in the cyber and physical worlds. We must watch out for behavioral change caused due to emotional or physical abuse, and we must adopt preventive measures. The most common warning signs of abuse in cyber as well as physical worlds manifest as signs of depression, anxiety, social isolation, nervousness and low self-esteem. Parents need to be very alert to read these signs and immediately take corrective measures. It is important that while we draw benefit from the immense potential of new technologies, we must also make use of all the security features available to make it a safe and pleasant experience.”

To that end, Microsoft and KidZania have joined hands with Dr. Kapoor to create awareness about good practices for holistic and collaborative cyber-physical safety of children. Microsoft and KidZania share a common philosophy. Microsoft’s mission is to empower every person and every organization on the planet to achieve more. KidZania’s vision is to ignite the hearts and minds of kids everywhere by empowering them to make the world a better place. Microsoft and KidZania are helping create protected cyber and physical spaces where children are empowered to learn, be creative and achieve more.

Microsoft takes a three-pronged approach. They develop technology and tools, establish partnerships, provide safety-related education and guidance, and conduct research into people’s behaviors online. As a crucial first step, Microsoft’s encourages the use of Microsoft Family Safety features and Windows 10 Parental Controls that can safeguard children in the cyber world.

Alok Lall, Partner Technology Lead, Microsoft India, believes, “The internet can be a wonderful educational tool as well a means of providing interactive and constructive leisure activities for children. However, most parents are rightly worried about some of the content their children may be exposed to on the web and want to keep them safe online. As a parent myself, I would encourage everyone to take advantage of the Microsoft Family features within Windows 10 to create a secure online environment.”

KidZania have been pioneers in creating safe and interactive indoor theme parks across the world including India. The essence of their child-centered, role-play and reality based activities lies in the fact that they have safety in-built into their designs, developments and operations. KidZania has led the way in adopting practices like RFID Security Bracelets for children, No Touch Policy, CCTV Camera Coverage without Blind Spots, No Unaccompanied Adults Allowed Policy and many more.

Reiterating their commitment to being a safety leader, Viraj Jit Singh, Chief Marketing Officer, KidZania India, said, “KidZania has over 18 years of experience running safe and secure theme parks all over the world. Since inception in India, we have hosted more than 2.5 million visitors. While our safety measures are of international standards, there is a constant flow of learning through best practices from our 24 global centers. We constantly innovate and since technology plays an integral role in creating a safe and secure space for our visitors, we will reach out to partners who can help us explore the benefits of AI, IoT, cognitive services and other Cloud based services to provide seamless cyber- physical safety to our children.

To protect children from inappropriate content and secure the system from malware, Windows 10 Fall Creators Update has introduced new features in the Windows Defender Security Center that provide easy access to and integration with Parental Controls. Microsoft Family allows parents to insulate their children from inappropriate content strewn across the web. When parents add their child to the Microsoft Family and turn on activity reporting, they get weekly activity report emails that show a summary of their activity, including websites visited, games and apps used, terms searched for on search engines like Bing and how much screen time they had, even if they have logged in from a friend’s house or any other screen.

To know more, please visit https://news.microsoft.com/en-in/features/windows-10-parental-controls-feature/.

About Microsoft Corporation (India) Pvt. Ltd

Founded in 1975, Microsoft (Nasdaq “MSFT” @microsoft) is the leading platform and productivity company for the mobile-first, cloud-first world, and its mission is to empower every person and every organization on the planet to achieve more. Microsoft set up its India operations in 1990. Today, Microsoft entities in India have over 8,000 employees, engaged in sales and marketing, research and development and customer services and support, across 11 Indian cities – Ahmedabad, Bengaluru, Chennai, New Delhi, Gurugram, Noida, Hyderabad, Kochi, Kolkata, Mumbai and Pune. Microsoft offers its global cloud services from local datacenters to accelerate digital transformation across Indian start-ups, businesses, and government agencies. In 2016, Microsoft opened one of its eight Cybersecurity Engagement Centers in the country, to address security needs of both public and private sectors.